Utpal Dholakia

New book now available on Amazon. #pricing #behavioraleconomics amazon.com/dp/B07TCSWB8Z

Companies are hoping to escape consumer backlash by making price increases hard to evaluate. Here are common ways companies raise costs covertly: on.wsj.com/30Htool

A set play. 👍🏾

If you want some idea of how completely broken healthcare pricing is in the US, read this article. How can you apply any framework or pricing process when there is no rhyme or reason to prices and no one seems to even know what they are? #pricing #healthcare #hospitals

My new piece on the Harvard Business Review site on how to communicate price increases in the post-pandemic boom is out. Among others, avoid euphemistic messaging and use value narratives. #pricing #branding #marketing bit.ly/3qx87WR

Why do customers hate participating in surveys? A problem that needs some serious problem-solving. Here's my new piece from my Substack called "The Pricing Conundrum." Consider subscribing. It's free. #pricing #marketing #retail bit.ly/34I5VS1

Pay what you want for the Rockstar Games Humble Bundle and choose where your money goes! humblebundle.com/games/rockstar…

Unbelievable.

My favorite pricing maxim for managers is “Smart pricing is raising your earned prices without raising your asking prices.” There are many ways to do this, but here are two that companies are using during the pandemic. #pricing #Covid19 #branding bit.ly/35brk6I

A match made in hell is still a @match. Latest work from @MaximumEffort #2020LoveStory

The strategies pursued by South Korea, Vietnam & China are paying off. As of Nov. 1, the cumulative death rate per million is: 🇺🇸U.S.: 696 🇬🇧U.K.: 685 🇫🇷France: 563 vs. 🇰🇷South Korea: 9 🇨🇳China: 3 🇻🇳Vietnam: 0.36 [Chart shows data correct as of Oct. 30] trib.al/X4AUjxs

Here's a case of clever brand-building and engaging customers with a political ad without a trace of partisanship. The campaign promotes a virtuous behavior that almost everyone can agree on in a memorable way. It's worth watching. #branding youtube.com/watch?v=AAnYeS…

This is not a subtweet of anyone in particular and it's going to annoy some people since I have a lot of PhD followers/friends and also I'm a stubborn guy myself but...one thing I'm noticed is that once someone gets a PhD, it become 10x harder to convince them they're wrong.

This falls in the category of: from adversity comes innovation & opportunity. Fueled by consumer behavior changes in food consumption, the new service category of shoppable recipes is booming. thespoon.tech/sidechef-now-o…

Interesting pessimistic and even a bit concerning perspective on the efficacy of digital advertising & what it means for consumers. medianut.substack.com/p/does-digital…?

Interesting article about the economics of operating a vending machine business. 👍🏾

@cabot_phillips Treating 那个 as having anything to do w/ racist language is the closest thing to racism going on here. To refuse to engage with Chinese culture & make the Chinese language conform to one's American experience is cultural ignorance at best--racism at worst.@USC should be ashamed.

#Laura and #Marco are both forecast to be in the Gulf of Mexico at the same time as named storms (e.g., >=39 mph). If these forecasts verify, it would be only the 3rd time on record (since 1851) w/ 2 named storms in Gulf simultaneously. Other 2 times were 9/5/1933 & 6/18/1959.

Submitted a paper to a @SpringerNature journal and was shocked with one of the reviewers' comments. Apparently, scientists outside the West are incapable of conducting competitive research on their own— we need Western scientists to hold our hand @AcademicChatter #AcademicTwitter