Variant-01 รีทวีตแล้ว
Variant-01
412 posts
Variant-01
@variant01labs
Building Websites, Branding, Motion that leave a lasting impression.
เข้าร่วม Ağustos 2024
44 กำลังติดตาม224 ผู้ติดตาม
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
I used to be a design shop. Figma and Framer make it look great and hand it off to whoever's building it.
Not anymore.
We at variant-01 build the whole thing now. Design all the way through to a working product. Next.js, React, TypeScript, Tailwind, Node, etc.
Webflow and Framer when speed matters, and the real stack when it needs to be a proper app.
Honestly, I got tired of doing design I was proud of and then watching it lose something on the way to a live site. The seam always showed up somewhere.
If you know us for the design, that part hasn't changed. There's just a lot more behind it now.
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Variant-01 รีทวีตแล้ว
Designed this landing page for a AI resume-building platform last month for $4000
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Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
SaaS founders, if people are landing on your site and not signing up, it's almost never the traffic. It's the first thing they read.
I've rebuilt 15+ SaaS sites now, and it's the same story most times. The homepage explains the product really well. What it does, the features, who it plugs into. All true. Still nobody signs up.
Because explaining a product isn't the same as making someone want it.
Your visitor shows up with one question in their head. Is this for me, and does it fix the thing that's been bugging me.
If they have to dig around to figure that out, they're already gone. And you'll never even know they came.
So you figure it's pricing, or something in the funnel, and you start fiddling with those.
But the drop already happened. First five seconds. Way before any of that.
Better conversion usually isn't more copy or another test. It's the same page, finally talking to one person about the problem they walked in with.
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Variant-01 รีทวีตแล้ว
Most of the projects that come to variant-01 start the same way. A founder raised the company, which grew up, and the website didn't.
It still talks like the seed-stage version of them. Smaller, vaguer, behind where the product actually is now.
That's most of what we fix. Not making it prettier.
Making it finally sound like the company you've already become.
If your site is a year behind your business, your buyers are meeting the old you first.
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Variant-01 รีทวีตแล้ว
Early on I built a site I was really proud of. Slick animations, beautiful type, the whole thing. The client loved it. Straight into my portfolio.
Three months later they told me it wasn't bringing in any leads.
That one stung, because it was technically great work. But I'd built it to impress other designers, not to sell to their buyers. Pretty, and pointless.
That project changed how I work. The first question on every build now isn't how do we make this look good. It's what does the buyer need to believe to take the next step, and everything on the page serves that.
Good-looking sites are easy. Sites that actually sell are a different job. Most agencies are quietly still doing the first one and calling it the second.
GIF
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Variant-01 รีทวีตแล้ว
Wrapped a project with a funded SaaS client last week. The thing that changed the outcome wasn't the redesign. It was deleting half their homepage.
When we started, the founder wanted everything on there. Every feature, every integration, three audiences, and two case studies above the fold. Made sense to him. He'd built all of it, so all of it felt important.
But the buyer doesn't care about all of it. They land with one question, and a page shouting twelve things at once answers none of them.
So we cut it down. One audience, one promise, one next step. He hated it for about a day. Then the demo calls started coming in warmer because people actually got what the product did before hopping on a call.
Most sites don't need more. They need less, aimed at the right person.
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Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
If you run a SaaS company and your website is not converting the way it should, apply for a free site audit.
I’ll look at the page like a buyer, not a designer.
What is unclear, what is slowing people down, and what is stopping them from taking action.
This is for SaaS teams that want real feedback, not surface-level opinions.
Submit 👇
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Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
Variant-01 รีทวีตแล้ว
