TR

@jordyNFT Hey jordy, yes I am. Been burning the candle at both ends and in the middle for too long. Will either get things wrapped this coming week or I’ll hand off to someone in the group who can.

Hey @velk, still around…?

@jordyNFT Hey there, I’ll get on this week. Work has been a blitz and I’m behind everywhere. Hope you are good!!

Hey @velk just checking in again, hope everything’s okay 🥲

If #cybersecurity #marketing is your jam, get a fresh dose of strategy, trends, and insights delivered to your inbox. vectorscope.thechiefmarketer.com/subscribe

This week's edition of Vectorscope, dropping Tuesday morning, I talk about the importance of staying grounded in the midst of hype cycles.

Massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.

Q: The issue with everything living in the cloud? A: 10.5 hour flight with no wifi.

@Morgan_Hughes Or simply beat Miami.

If #Crew96 wanted to play in the Club World Cup, they simply should have chosen to not get literally poisoned in Mexico.

Happy Saved the Crew Day 2024! 🖤💛👏👏🙌 Tell everyone you know. 📣 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Crew96 | #vamoscolumbus | #savethecrew | #savedthecrew

ICYMI I just published this week's edition of 🔼 The Build Up. This week I shared the difference between GTM and product launch strategies. And why you need both. Sign up now and I'll send you today's newsletter. thebuildup.bet/subscribe/

Sometimes, keeping what we have is smarter (and more cost-effective) than chasing what we don't. What are your thoughts on balancing acquisition and retention? 🔼 I wrote about this, and more from the report, in my free weekly newsletter. thebuildup.net/subscribe/

With everyone chasing new clients, competition is fiercer than ever. Perhaps it's time to rethink our strategies. Investing in customer retention might just be the competitive edge we need. /4

60% of respondents are prioritizing budgets toward generating new business over retaining existing clients. And 70% are increasing their lead generation spend. /2

The Race for New Business in B2B Marketing 🚀 According to the 2024 LinkedIn Benchmark Report, B2B marketers are doubling down on acquiring new customers over retaining existing ones. That means there's an opportunity to operate smarter. /1

Diving back into Meta ads has me like:

Frontier BioHealth Mentoring day 2 with @gener8tor is kicking off. This should be a good one!

[2] This can be done with free or low cost tools. However, more sophisticated social listening generally requires paid tools, which can add up quickly. Leverage what you learn by feeding the insights you glean into marketing playbooks, competitive analysis, or your customer CRM.

Affordable Market Research Tip #3: Leverage Social Listening 👂 Monitor online conversations on platforms like Twitter, Reddit, and industry forums to understand trends and customer sentiments. Social listening allows you to gather insights about your market and competitors. Stay informed and adapt your strategies accordingly. [1]

Keep your surveys concise to increase completion rates. Consider offering a small incentive to boost participation but be careful with this tactic. Surveys help validate your assumptions with quantitative data.

Affordable Market Research Tip #2: Utilize Online Surveys 📝 Online surveys are a cost-effective way to gather data from a broader audience. Use free tools like Google Forms or SurveyMonkey.