Quick heuristic: homogeneous audience + lean team → single site.
Distinct segments + mature ops → multi-site.
In the gray areas, pilot with a tightly governed microsite.
Your web structure isn’t a branding debate—it’s an operating decision. One site compounds efficiency. Multiple sites unlock precision.
Here’s how to choose 👇
We're hosting the official @nextjs Conf opening party 🎉
Can't make it to our *[NYC] event?
Don't worry—we'll be in SF too!
Oct 21, 7pm-midnight at Southern Pacific Brewing in the Mission.
Great food, drinks, games + the Next.js (and Sanity!) community.
Register below 👇🏻
Great keynote from Akash Wadawadigi, @tryramp 👏
Main takeaway: A fast, flexible tech stack helps teams speak the same language, stay consistent in design, and ship faster❗️
#vercelship
How @tryramp improved performance, iteration velocity, and marketing workflows by migrating to Next.js, Sanity, and LaunchDarkly — Akash Wadawadagi
@vercel — Vercel Ship ▲
#vercel#vercelship#vercelship2025
"The website touches a lot of peripheral areas." - Akash Wadawadigi, @tryramp
The CMS is one of them—empowering marketers to build FAST is crucial...
#vercelship
Also speaking: Curtis Cartier from @webstacks_ on GROQD (TypeScript inference with Zod) and Matt Koevort from @loveholidays on translation pipelines + how Functions & Agent Actions might reshape their implementation in the future.