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alejandra ☆
67.3K posts
alejandra ☆
@wrkhs
what we wear tells the story of who we are and who we want to be | @hfmetgala coordinator
เข้าร่วม Kasım 2010
520 กำลังติดตาม32.3K ผู้ติดตาม
emma chamberlain for cr fashion book ss23 issue shot by petra collins
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alejandra ☆ รีทวีตแล้ว
me with my username
The Cut@TheCut
If you’ve been following the glossy launches of the newest celebrity and influencer brands, you’ve probably wondered, ‘Did I read that right?’ Long gone are the days when the name Goop seemed silly or when anyone famous still put her government name on a line of lipsticks or hot sauces. The buzziest new brand names are impossible to pronounce and even harder to remember. Take Syrn, the lingerie line from Sydney Sweeney, pronounced “siren.” Or Skylrk, as in “sky lark,” a streetwear label from Justin Bieber. One of the most popular new launches at Sephora is a line of lotions from influencer Claudia Sulewski called Cyklar, pronounced “sike-lure.” Even the names that are easier to sound out, like Alix Earle’s Reale Actives, are likely to cause headaches. This new slate of wonky, pseudo-futuristic names is one of the unfortunate outcomes of celebrity brand oversaturation. The trend has been building since at least 2024, when Serena Williams launched Wyn Beauty and Beyoncé debuted her hair-care line Cécred, pronounced “sacred.” Trademark databases are clogged, blocking Instagram handles and forcing entrepreneurial celebrities everywhere to declare war on the dictionary to score their coveted domain names. Suddenly, by comparison, even a name as baffling as the RealReal seems reasonable. Read our report on how — and why — today's celebrity brand names got so weird: the-cut.visitlink.me/3AsUnc
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i've hated the press tour and all the buzz surrounding this sequel but this is a hit!!!
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Side note but I specifically made the Paris Fashion Week sections WAY more difficult to guess than the other fashion weeks but most people didn't get the majority of the Milan Fashion Week Section either😭😭 soooo...who can get these right?👀
linda@itgirlbackup
Congratulations are in order to @/angelicious with 10 points!!!🎇🌟 and congrats to everyone else who participated!!!♡ please reply to this tweet so we can contact you about your prize!♡☆♡☆
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alejandra ☆ รีทวีตแล้ว
The most successful thing capitalism ever did was make labor invisible. Just consume, it doesn’t matter how it got here. It doesn’t matter who made it or the communities that are suffering from just being near the factories. You deserve a little treat!
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so remember when no one wore necklaces at the red carpet? i feel like the trend is completely the opposite now, have you seen those HUGE necklaces?
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