Jonathan Stringfield

I didn’t bother to post my Substack here for obvious reasons, but you can find it elsewhere if you’re so inclined.

@matharris This TX approved?

@jeff_zifrony You can do it, no question. Get your miles in. I’m doing MCM this Oct.

@JDStringfield I’ll get it @ Chicago

Not a BQ but I’ll count it

Fascinating @CornellTPI Talk talking place on Real People in Virtual Worlds with @JDStringfield - Gaming is more than just the games themselves, it is one of the top ways people connect with their friend and family, second only to phone/messaging. @CornellBPP

Alaska Airlines fueling up folks in the lounge on *chili* for super long flights is absolutely diabolical.

@adambain @Oreo And I only had to hear about this and “I ate the bones” roughly a thousand times in various pitches.

It’s been a decade since @Oreo’s Dunk in the Dark Super Bowl tweet. It may seem rather pedestrian now, but it was exciting back then b/c it was a brand showing they were watching the same event and reacting along with the audience. thedrum.com/news/2024/02/0…

Check out my latest for @Adweek on the trends in gaming that marketers should keep their eye on in the upcoming year.

.@JDStringfield (@ActivBlizzMedia) on stage w/ @calb585 (Doing Things), Jon Matthews (@weareogury), Stephanie Dobbs Brown (@ICE_Markets) & Jen Soch (@GroupMWorldwide): "Content's being divorced from specific platforms. We should focus on the content itself, less on the device"

Had a great conversation with The Current on the opportunity for marketers with gaming, including how it will evolve in the future. Take a listen.

@tperzyk Either way we should have a conversation about PC gaming.

@JDStringfield starfield exclusivity might get me there

ps5 arrives tmrw

@willbfe Do I need to spell it out, Will (my initial reaction was, in fact, not the correct answer)?

I know what I think this should be, but I’m pretty sure it is not. #FFS #nytcrossword

@matharris My dude, it’s been nearly a decade

Just occurred to me….RIP Skymall. Haven’t seen that in ages

Couldn’t be more excited and looking forward to the future with Team @xbox. Luckily I’ve always looked pretty good in green.

@tprstly Luckily, this is unequivocally, 100% horseshit advice.

If you ask three different ad execs about "attention measurement," you'll get three different answers. The opportunity provided by attention-based measurement is ripe for gaming - my team put together a scalable solution as a stop-gap for when we can all align on a definition.

@GenePark Wishing you all the best, Gene. You’re the best.

i’ve been quiet lately because i’m going through a lot and are still going through it. im not prepared to talk about it yet as im absolutely terrified, just need your best wishes. thanks for your understanding

“There’s a lot of conversation around attention metrics. In a fully immersive environment like gaming, we are trying to get past that, to measurement that’s focused on true cognitive impact” @JDStringfield VP Business Research & Marketing, Activision Blizzard (@ATVI_AB) #PROGIO

“We are a game studio, we want to make sure every person on the planet has the opportunity to play our games. Advertising is one way for us to achieve that vision. The key is that the ads are additive.” @JDStringfield VP Business Research & Marketing, Activision Blizzard #PROGIO