
Stop trying to change the most popular sport on the planet in the pursuit of a “young” audience. People will ALWAYS be attracted to sport and football specifically if a sense of collective belonging remains at the core of the experience.
Styve
5K posts


Stop trying to change the most popular sport on the planet in the pursuit of a “young” audience. People will ALWAYS be attracted to sport and football specifically if a sense of collective belonging remains at the core of the experience.

Every legend has a beginning. Introducing Rookie Variants & kicking it off with the 👑 LeBron James. ’03 LeBron: ⬆️ Dunking + Aura. Every drive could be a poster. ’26 LeBron: ⬆️ Jumper + Passing. Still an offensive mastermind. Which LeBron you adding? Rookie reveals all week.

4,043 at seventh tier FC United of Manchester today. 8,200 at fifth level York City. Massive crowds at every level this season in England. 24k at third tier Bolton today. Good to see.



Two lads debuting for Ireland — fair play if eligible. But Ireland went from 87% White Irish (2006 census) to ~77% (2022). How did the national team become so visibly non-Irish while nobody’s allowed to notice the demographic shift? When did asking ‘who represents us now?’ become racist? Question everything. 🇮🇪 #Ireland #Demographics #WhoAreWe






