Fi Shailes ✍🏼 ✨
39.2K posts
Fi Shailes ✍🏼 ✨
@WritefulCopy
Freelance content writer + strategist for B2B/SaaS/tech/finservices | Ex agency bod | Portfolio ➡️ https://t.co/jEU4IC4G79
United Kingdom Sumali Nisan 2016
8.8K Sinusundan11.3K Mga Tagasunod
🚨 QUICK POLL on LinkedIn 🚨
Interested to get your take, if you have a moment...
linkedin.com/posts/fishaile…
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💬“Social listening is moving out of the ‘social media management’ category and into strategy, insights, and brand leadership teams.”
Discover why social listening belongs in your 2026 budget → writefulcopy.com/blog/what-is-s…
#socialstrategy #sociallistening
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What's a song that reminds you that everything will be alright?
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Start using your old and dusty customer story PDFs as high‑impact landing pages.
Learn how to frame challenge > solution > proof > CTA in a way that will ultimately make everyone's lives easier!
More on this ↓
writefulcopy.com/blog/craft-cus…
#contentmarketing #b2bmarketing
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No matter how much AI there is at your disposal and how advanced your content operations is, one question still refuses to disappear...
“Are we creating the right content… or just more of it?”
Here's how to avoid that deep, AI-driven, production hole:
writefulcopy.com/blog/content-v…
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Love our garden goldfinches. Always first on the feeder. This one has got in early!
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"If you imagine a piece of content to be like a block of raw material a sculptor might work on — that raw material needs to be chipped away at and ‘shaped’, until it looks right. I think there’s a similar principle behind the art of writing."
writefulcopy.com/blog/writing-r…
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🚨 NEW 🚨
In 2026, the conversation is no longer “Should we use AI in our content marketing?”
It’s “How do we scale content with AI without losing effectiveness, clarity, or control?” 🤖📝
writefulcopy.com/blog/content-m…
#contentmarketing #contentoperations
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📋 This new @WritefulCopy blog dives right into:
🟡 Why implementing tone of voice (ToV) is harder now
🟡 The real reasons ToV can slip between teams
🟡 Practical ways to stop ToV from drifting.
writefulcopy.com/blog/get-tone-…
#rebrand #toneofvoice #copywriting
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