Andrew Foley
906 posts

Andrew Foley
@afoley89
Assistant Professor @NYUStern @Sternmgmt | PhD @CornellMBA | #Entrepreneurship, #Networks, & #Innovation. Flutist & dog dad.



The most effective forms of persuasion ranked based on research: Social Proof: A+ Reciprocity: A Anchoring: A Storytelling: A Fear: A- Scarcity: A- Authority: A- Commitment/Consistency: A- Illusory Truth (Repetition): B+ Foot-in-the-Door: B+ Mere Exposure: B+ Mimicry/Mirroring: B Decoy Effect: B Humor: B Door-in-the-Face: B- Specificity: C+ Liking: C Sleeper Effect: C- Power Posing: D F: NLP (Neuro-Linguistic Programming) F: Subliminal Persuasion This is not my opinion. This is what's survived decades of peer-reviewed research, meta-analyses, and replication attempts. If your favorite tactic ranked low, argue with the data, not me.

















Interested in learning more about innovation in pharmaceutical drug development? Come to our AEA session on Sunday, January 4 at 2:30pm.









