Perry

Random conversation at a gym in LA changed how I think about ecom niches. Guy next to me between sets mentioned he sells a prostate supplement. Doing $2.1M/month. I almost laughed. Prostate supplements. Not exactly the sexiest product. Then he showed me his margins. 41% net. Over $860K/month in actual profit from one product that nobody in his social circle knows about. He said: "Everyone wants to sell the cool product. Pre-workout. Collagen. Greens powder. Those categories have 500 brands fighting over the same 25-year-old gym bro. Prostate health? My customer is a 55-year-old man with money who doesn't price shop. He sees an ad that speaks to his exact problem, he buys, and he reorders every 3 months like clockwork." His US subscription retention rate: 71% at 6 months. Average customer lifetime value: $430. He's now expanding into Germany and Japan — two countries with rapidly aging populations and almost zero competition in the prostate supplement space on Meta. But with a different model for Europe. No subscriptions. High-AOV bundles (3-month and 6-month supply packs), post-purchase upsells, and email reorder flows timed to when the product runs out. He said the European margin model is different but the profit per customer ends up similar because the upfront AOV is so much higher when you force bundles instead of single units with a subscription checkbox. He found both markets by scanning competitor activity on GetHookd — searched prostate supplements in Germany and Japan and saw almost zero brands running. That empty search result was all the validation he needed. The lesson: the "boring" health niches that nobody wants to talk about on Twitter — prostate, menopause, blood pressure, joint pain, vision — are where the real money is. High AOVs, loyal customers, zero competition from the influencer brands. Stop chasing the trendy supplement categories. The unsexy niches print harder and longer.

If you are doing $500k+ a month D2C and not on Amazon, you missing enough profit every year to buy an Aventador cash. Read this again.

110 million people. Youngest population in the Middle East and North Africa — median age 24. Meta CPMs under $1 in most health and beauty niches. And I can count the number of Western DTC brands running proper funnels there on one hand. Egypt. Egypt's ecom market is growing at 20%+ year over year. The country has 82 million+ internet users and climbing fast. Facebook is the dominant social platform by a massive margin — over 45 million active users. Instagram is growing rapidly among the 18-35 demographic that has money to spend. Here's what makes Egypt different from other emerging markets: The population is enormous AND concentrated. Cairo alone has 22 million people. Alexandria has 5 million. You can reach 30 million people in two cities with a single ad set. The beauty and personal care market is booming. Egyptian consumers — especially women aged 20-40 — are spending aggressively on skincare, supplements, and wellness products. The logistics used to be the dealbreaker. Not anymore. Companies like Bosta and Mylerz now handle last-mile delivery across major Egyptian cities with 2-3 day shipping windows. Cash-on-delivery is still common (around 60% of transactions), but digital payment adoption through services like Fawry and ValU is growing fast. Translation into Arabic is required — but if you've already localized for the UAE or Saudi Arabia, the same Arabic creative works in Egypt with minor dialect adjustments. Setup cost: roughly $2,000-$3,500 for Arabic translation, local payment integration, and a fulfillment partner in Cairo. CPMs under $1. CACs in the $3-7 range. A $25-$40 AOV product adjusted for local purchasing power can be highly profitable when your acquisition cost is that low. 110 million people and almost nobody from the Western DTC space is there. That's Brazil-level opportunity in a market 3 years earlier in the adoption curve. If you're Egyptian-American or have any connection to the Arab world — this market is sitting there waiting for someone who understands both the culture and the direct response playbook. Be that person.

Your 3PL is robbing you and you don't even know it because you've never asked for a second quote.

$7M+ in sales this year $694k net profit 36% blended margin 2.69 ROAS at scale this isn’t “high ROAS, low volume” this is real spend + real profit most brands can’t hold margins once they scale ads this is what happens when your creative actually converts i broke down the full system behind this rt + comment “scale” and i’ll send it to you (follow for dm)

Nobody in ecom is talking about India. They fucking should. 1.4 billion people. The largest Facebook user base on the planet. Meta CPMs at $0.50-$2 in most health and beauty niches. India's ecom market hit $147 billion in 2026 and is growing at 18-20% CAGR — one of the fastest rates of any major economy on earth. The D2C market alone is projected to reach $60 billion by 2027, growing at 40% CAGR. India just surpassed the US as the world's second-largest e-retail market with 270 million online shoppers. And here's the part that's crazy: a massive chunk of the population speaks English. That means your US funnel doesn't need translation. You need a price adjustment, a local payment gateway (UPI handles 50% of all ecom payments there), and a fulfillment partner in Mumbai or Delhi. A friend told me he launched a US skincare product into India last quarter. Same landing page. Same ad structure. Adjusted the price from $89 to $29 for the Indian market. US CAC: $44. India CAC: $6. The margins still work because COGS and fulfillment in India are a fraction of US costs. He was profitable on day 3. The objection I always hear: "The AOVs are too low." Sure. Your AOV drops. But when your CAC is $6 and your COGS is $4, a $29 AOV product still prints. The volume makes up for everything. This isn't a market where you sell 1000 units a day. It's a market where you sell 10,000. The beauty and personal care market in India is projected to hit $30 billion by 2027 — the fastest-growing BPC market among all major economies. And almost nobody from the US DTC space is running proper funnels there yet. If you are Indian in the USA or have Indian friends, this is legit one of the best fucking markets to tap into. You already understand the culture, the language, and the consumer psychology. That's a cheat code most ecom entrepreneurs would kill for.