christian
534 posts
Instead of just flexing, let me try to add some value here.
I‘ll answer all your questions in the comments below.
Happy Weekend Scaling 🏄♂️
R@ecom_rg
1M day loading ⏳
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day 8
still getting ABSOLUTELY cooked by cvr
we revamped the actual pricing and how we frame it, because we had very high relative prices, but it wasnt that
did some basic changes to the pdp (we switched from lander) and its still not that
didnt make ads today, because i spent the whole day making a quiz funnel
im thinking we can sell the prospect harder by intensifying their current pain, letting them identify with their dream outcome, and show them the price of inaction
thinking of joining @cjfeth's community, heard a bunch of good things about it
gonna keep trenching. if we crack the cvr we will be very profitable.
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i really wanna pull a @paulhan_23 on my parents bro
visualizing their reaction every single night ❤️
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day 7
a foolish man prays for an easier road, while a wise man prays for stronger legs
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it’s officially been a week since launching this brand
first few days were profitable, but the past few been horrid
we launched 3 brand new concepts the past two days, and we’re launching 2 more today
i’ve went full monk mode; before now, i only had an app that blocked instagram and tiktok - but i was careless enough not to see that the entire time i would normally spend on scrolling i spent on youtube😂
now, all i can do is either work on the business directly or read breakthrough advertising - nothing else lol
im surprisingly not bored, and i feel INSANELY productive because i work so much on things that actually matter now haha
X updates r daily from now on 💪
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@davinxchoi advertorial to presell?
like a listicle or a regular lp?
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$15k MRR now + Extremely profitable on the front end.
Here’s the funnel:
Ad -> ADV -> presell -> checkout.
Nothing crazy. Goes to show you the basics can take you very far if applied correctly😤
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Officially crossed $11k MRR on DAY 16 of new store launch.
Nasty conversion rate as well. Scaling to the moon now 🌕
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Tons of Ecom brands will tell you they have a "20% winning ad hit rate".
Yet their revenue stays flat.
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Everyone in Ecom is obsessed with winning ads.
You tell your team you need more winners. They make more ads. Some hit KPI. Some get spend.
You think you're doing well, but revenue stays the same.
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Because your definition of "winning ad" isn't moving the needle.
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Winning ads exist on a spectrum. These 4 variables decide how winning an ad actually is:
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1) KPI
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Target CAC/ROAS. The better the ad performs against target, the more winning it is.
This is where most of you stop reading your data. It's 1 of 4.
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2) Spend %
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What share of your budget is this ad eating? Meta votes with spend. When it likes an ad, it feeds it. When it doesn't, it starves it.
The more spend the ad captures, the more winning it is.
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(CBO only. In ABO, judge the ad's share of total account spend while it's still at KPI.)
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3) Time
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If your ad has only run for 2 days, it tells you almost nothing. 14+ days tells you it's actually working. The longer the ad performs, the more winning it is.
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4) Scale
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Did the ad grow your total daily spend? Not just take budget from other ads. Not just "hit $2k spend at KPI." Actually push the whole account higher.
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Most of your ads won't peak on all four. That doesn't make them losers.
But the label you put on an ad determines what you do next. Wrong label, wrong decision. Every time.
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The 4 labels:
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Breakthrough ads:
High spend % AND scaling your total daily spend at KPI. Not just taking budget from other creatives. Actually grows the whole account. Rare. When you find one, you'll know.
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That's why guys like Gulfam and Spencer can make 1 dialled-in ad concept a day and still scale to $100k days. Their Breakthrough rate is high. They don't need volume.
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Spend Winner:
High spend %, but the account isn't growing. Meta backs it, people aren't buying.
Usually a misleading hook, misaligned audience targeting in creative, or not enough belief built to convert.
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KPI Winner:
Converts, but Meta won't spend more on it.
Hook's too narrow. Force more spend and KPIs collapse, because Meta doesn't know who to go after.
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Loser:
Not hitting KPI. Not getting spend.
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This is why your "20-30% hit rate" means nothing.
Most of you are treating Spend Winners like Breakthroughs and calling KPI Winners "wins" because they hit your targets.
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Meanwhile your Breakthrough rate is near zero. No wonder the brand isn't scaling.
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Your Breakthrough hit rate is the number you should be optimizing for.
Be real with yourself, because it's not as high as you think - else you'd be mega scaling MoM.
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Few.
Shaun Eng@shauneng
"Test More Creatives" is bad advice for someone trying to scale their Ecom brand Student A: Testing 50-70 creatives/week, stuck at $300k/month, no winning ad in months Student B: Testing 5-10 concepts/week, doing $100k days The difference? Hit rate. 100 creatives at 1% hit rate = 1 winner 20 creatives at 20% hit rate = 4 winners Most of you are Student A - spraying and praying. What you need is not more creatives but better creatives. Optimise for # of winning ads The formula: Volume × Hit Rate = # of Winning Ads People always ask how many ads to test at X revenue Answer: As many HIGH INTENT ads as possible Low hit rate? Focus on intent over volume High hit rate? Push more volume Adjust based on # of winning ads you get The more volume you push → less time spent per concept → lower hit rate And the only way to scale both Volume x Intent is through teams. Huge 9-figure brands like Ridge, Grüns, AG1 test thousands of creatives because they have massive creative teams that hit KPI Your single creative strategist can't match that output And if you can't make winners yourself, expanding the team won't save you - it'll only amplify your failures So get in the trenches of creative strategy and fix your hit rate first, then scale the team after Some people also track the % spent on a creative as a metric We don't, as our definition of a "winner" always stays the same: Gets 30-40%+ of account spend at target KPIs Definitions vary but if an ad gets that much spend at KPI, the account will scale Stop optimizing for creative count Start optimizing for winner count Tis the way of the chad scaler
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@christhropic You post these tweets pretty often, too. Be honest, do you actually end up finding someone through them, or is it mostly a way to keep people engaged with your posts? I'm curious.
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@andreaparker138 dont be like this person and just send me a dm with ur portfolio, thanks
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@christhropic I have experience editing eCommerce VSLs, including supplement offer
Happy to discuss your offer and goals if my work is a fit.
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@ecom_cork biggest bottleneck i found so far is everyone you hire acts like they wanna get to work and grind, but then when it actually comes to doing it they just fuck off
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