Sam Cole | FitXR

One secret hack of VR fitness… it makes squats & lunges so fun you forget your doing them (And you come back that week for more)

Even better when that home gym transports you to a virtual world that makes movement so fun you forget you’re doing it

(4/4) Until the UK realises its virtues and habits are better suited to a richer nation with the resources to absorb them, the economy will continue to drift. The sooner the country accepts its limits, the better. @iealondon, @DanielJHannan

John Ternus, the new CEO of Apple, has been with the company for 25 years. His only non-Apple job was four years in the late 90s at Virtual Research, a tiny Virtual Reality HMD outfit. From what I can tell, he was the lead mechanical engineer on the V8 I obtained when I was 16!

Quest price increase: - higher MSRP - higher margin - higher ad spend - higher income customers - higher spend in headset That's better for everyone

So many of our customers tell us exercise never felt fun That moment where you lose yourself and forget you're working out. Most people have never experienced that That's what VR fitness unlocks That's our secret sauce

@AdamDraper Isn’t the root cause of this VCs seeking some deeper story on every investment This happened to me as a child It created a chip on my shoulder I have something to prove This is therefore my lifes work

There's a new trend in VC, where founders are Trauma signaling. Not sure when this started, but so many pitches are "I got hurt when i was 7, and so now I build rockets" Anyone else seeing this?

@nahuelhilal @Tesla Add a Vision Pro to the mix and you’re away

Yesterday I drove my @tesla 900 miles on FSD from Miami to Nashville and I realized it’s genuinely the better option. I fly that route 2 to 3 times a month. Flights are never under $400. Most times $600. Sometimes $800. Add Uber to and from both airports, or parking garage fees. Then factor in the delays, the cancellations, the security theater, the chaos, the guy next to you who hasn’t met deodorant yet. On the other hand: I pack healthy snacks, press one button, and the car just goes. I took calls. Replied to emails. FaceTimed my family. Ate without pulling over. Did everything I normally do on a travel day, except none of the stuff that makes travel days miserable. My biggest concern going in was range and charging. Here’s what actually happened: My bladder needed one extra stop the car didn’t even suggest. Most charging stops were under five minutes. Total cost for the whole trip was less than just the uber to the airport. And this was the base model Y. Now I’m thinking I should get something comfier and just make this the default.

@wearefitxr we are like a casual gaming studio They built games for people who didn't think of themselves as gamers We build fitness products for those that don't think of themselves as athletes (yet)

The 96% who don't have fitness habits don't have a motivation problem They have a design problem Every fitness product is designed by fit people for fit people

@xrworkoutlabs We hoped people would call us 'fitter' as well It didn't really work with the American accent haha

@SamCole was clearly ahead of it's time

First business card

@weareFitXR we should do a fitness version of this

This is what 400 calories looks like. Same number. Two completely different outcomes.

Bets we got wrong @weareFitXR: 2. Mobile doesn't matter / Push notifications are annoying We underinvested here for years Assumed people didn't want to be nagged and only wanted to workout in headset Turns out when you're building a habit the nudge IS the product

This is cool

@xrworkoutlabs Was gamifying fitness a slippery slope to over-exercising?

@SamCole Do we really want to gamify eating? That seems to be a very slippery slope and prone to creating eating disorders

Meta just shipped calorie tracking on Ray-Ban glasses and now most developers will try to avoid this space But looking at food and counting calories is such a small part of the problem People need to understand their behaviour and they need a reward mechanism that brings them back Tracking is plumbing Gamification is the value layer and that's barely been touched

@BrianRoemmele Completely... no need for tv's anymore

The conversation pit needs to make a big return.

This just made fencing look 10x cooler