
Rockefeller said if Napoleon went into commerce, he’d be the "greatest businessman the world has ever known.
Here’s how Napoleon built (and lost) the greatest empire in Europe:
- In his late 20s, France is in total chaos from the Revolution.
- Napoleon is a 26-year-old general who realizes this chaos is a ladder to absolute power.
- Crushes his enemies with his speed on the battlefield.
- Controls his image by founding two newspapers solely to hype his conquests, operating on the rule that "10 people who yell make more noise than 10,000 who keep silent".
- Micromanages everything, writing 2,000 letters in two years to control details down to the position of drummer boys.
- By 30, he rules France, and by 40 he completely dominates Europe.
- But then ego takes over: invades Russia in the winter, ignores a history book he brought with him showing how a Swedish king made the exact same mistake a century earlier, loses hundreds of thousands of men.
- Loses his empire and spends his final years in exile
Built the empire, but let ego kill it.

English



















