varundo
7.6K posts

varundo
@varundo_
Artist, Creative Coder & Synthesist. // Cover-photo of my installation - Dimensions (2021)




This is an appreciation post for @objktcom. They are a small team doing a job that most people underestimate. Day in, day out, showing up for artists, collectors, curators, trying to keep something alive that is bigger than any single person involved. And they do it in a market that has been anything but easy. You can feel that they care, the willingness to listen, even when the feedback is harsh or unfair. They haven’t taken shortcuts that would have been easier or more profitable in the short term. They never sold out. And at the same time, they are a business. Not a non profit. They have to survive, pay people, make decisions that keep the platform running. And still they choose to put in all this extra work for the community, for artists, for the space as a whole. That balance is not easy and the work under appreciated. They are holding together big parts of this ecosystem that gave thousands of artists a place to start, to experiment, to be seen without needing permission or big budgets. A place where collectors could discover work early, support directly, and build real relationships. I saw some criticism coming up lately and I feel it comes from frustration. And frustration is understandable. Everyone wants more visibility, more support, more recognition. But it often gets projected onto the very people who are already doing the work. Calling it gatekeeping is easier than looking at the full picture. There are real constraints like limited time and resources and tough decisions that have to balance fairness, sustainability, and growth. You can’t please everyone at the same time, especially in a space where expectations are high and attention is scarce. And still, they keep trying to include the community. They open up conversations. They test new features. They give space to different kinds of work. They don’t just build for the top of the market. They keep the door open for those who are still finding their way. That’s not something to take for granted. Negativity comes from a place of personal expectation. People want to be seen, supported, pushed forward. But it can turn into entitlement without noticing. Into the idea that if something doesn’t benefit you directly, it must be broken. That mindset misses what’s actually being built here. objkt has never been about serving a few. It has always tried to serve many. Keeping things open while still maintaining quality. Supporting growth without losing direction. Surviving without selling out. Some people act like they know it all. This is hard. Platforms are closing left and right. objkt is still here, doing the work. My deepest admiration👏










