Xander Vancil
624 posts

Xander Vancil
@xandervancil29
You built it. I make them buy it. Conversion content for SaaS & AI | DM your URL → get a free 2-min Signal Brief (homepage/landing page) 💎
United States Sumali Şubat 2023
578 Sinusundan153 Mga Tagasunod

@max_av_ Can't wait to see what B2B SaaS looks like in 50 years. That's why I keep going
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@JudgementClock @TTrimoreau Appreciate you taking a look!
Might consider trimming it down
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@xandervancil29 @TTrimoreau I just checked it. I think u might need to make it lean. Too much text for people to read in this age of short attention spans. A competitor can easily outdo u bu making their site somple and straightforward. But overall that's a good concept you have.
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This is my objective with the kethermediagroup.com site
Benji Taylor@benjitaylor
The challenge is not vibe coding, the challenge is making it not look vibed
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Human judgment at an all-time premium
Arsalan Bashir@Arslnb
I'm okay with using vibe coded software, just not okay with using single-shotted slop
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Hey there 👋
I'm Dominik, entrepreneur for 21 years with a lot of ups, downs, failures and successes.
Lately I started building Apps in public.
Looking to connect with people building:
👨💻Saas
📲Apps
🧠AI-Tools
🚀Tech
Drop what you are working on 👇
#buildinpublic #indiedev #iosdev #saas #tech
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@PlugYourBuild kethermediagroup.com
Signal-first content systems for SaaS ⚡️
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High-signal content systems SUPPORT sales.
Even with killer outreach, the best content gives sales the alley-oop so they don't have to fight the same battles on every call.
TJ@salesxsaas
The more complex the sales playbook, the less likely it is to convert. Best playbooks are built around 3 things: predictability, positioning & consistency. 1. How predictable is your lead gen 2. How clear + valuable is your positioning 3. How consistent is your motion
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@JoPetric So over it! Rarely is anyone actually making anything
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Xander Vancil nag-retweet
Xander Vancil nag-retweet

Cheers to the team at @Seller_AI on their Product Hunt launch! Number one on the day for June 5th ☝
SellerClaw looks legit. It's an autonomous agent OS that runs your whole ecom store, plus a storefront built for the agentic commerce era (SellerCart) is coming soon.
Here are 3 things I'd tighten on their messaging:
1. Lead with one outcome, tied to a relatable story or pain point fix
SellerClaw says it can do everything (source products, comms w/ suppliers, generate listings, run ads, handle support, manage fulfillment).
It's a huge swing, but the longer the list, the more skeptical a cold visitor gets. At this point, some have tried agents and feel they got burned or wasted money, so they need a reset.
I'd say to lead with one strong, real outcome (the hypothetical overview of a full store with no VA) and go deep with that. Talk about the concrete benefits of time saves, better margins, all the goods.
The SellerClaw features reveal themselves in a narrative and visitors can relate to the human side of it.
The expanded features list still exists, but later on down the page.
2. Pick one audience for the homepage to drive early adoption
The solutions section says the tool serves dropshippers, private label sellers, resellers, and enterprise (coming soon). Those are four very different worlds with less in common than you'd think.
When the homepage talks to all four, none of them feel like the page was built for them. Try focusing on the audience already winning with SellerClaw right now and let them carry the hero.
The others can live lower on the page or on dedicated pages. For now, the goal is to get real users activated, testing, and getting value from SellerClaw. Talk to the likely adopters first.
3. The trust ask is massive, so the proof has to match
SellerClaw is asking operators to hand over their entire store to an army of agents. That's maybe the highest-trust move in ecom software right now, plus many aren't fully bought in to agents as a concept yet.
So SellerAI is promoting the product and the category at the same time! That means proof and education are both hugely important.
Whatever it takes to show proof, get it and show it. Anonymized early user wins, industry benchmark stats, founder-led stuff on why this team is building it, simpler language that meets operators where they are.
It's early, so it's not an emergency, but this is the single biggest reason a cold visitor will bounce.
Check out the video breakdown below 💎
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Xander Vancil nag-retweet

Signal = a sign, gesture, sound, action, or event that communicates information.
Signal = something transmitted from one person, system, or place to another in order to convey a message.
Signal = the meaningful information-bearing part of a transmission, usually contrasted with noise.
Signal = a meaningful pattern in data that helps explain, predict, or distinguish something.
Signal = the meaningful truth inside the product, buyer, market, proof, or culture that helps the right customer understand why the product matters.
I focus on the last definition because I'm a SaaS marketer and content strategist.
But to understand the big picture, think across disciplines and catch the signal yourself.

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@Aidanb2b Intrigued by this app twitter you mentioned, will look into it.
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2027 prediction:
the top 1% of b2b founders will NOT be:
- sending cold emails
- investing in AEO/GEO (does this even work lol)
- buying 100s of LinkedIn accounts from sorority girls and pummeling cold outreach from a fake C-suite
instead, they will be ALL in on building an indefensible moat with:
1. linkedin
2. youtube
3. twitter
4. building a newsletter
and all 4 will feed each other over and over.
come back to this tweet in a few months.
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