We obsess over ads, funnels, and conversion rates. But the moment that actually decides if a customer stays, refers a friend, or leaves a glowing review? It's how you treat them when something goes wrong. Support isn't a cost center. It's your most underleveraged marketing channel. What's a brand that has genuinely impressed you with their customer support?

@unitycoderr Many people give up on a product before contacting CS - product quality matters more than marketing - though I agree that customer support is as well a marketing tool.