
You must build and hold firm to your own sense of value, grounded in reliable facts and analysis. Only then will you know when to buy and when to sell. Only with a well-developed sense of value can you cultivate the discipline to take profits when asset prices are soaring and everyone believes they will rise forever, or the courage to hold your positions during a crisis — even as prices fall day after day — and buy at below-average prices. Of course, to profit in such situations, your estimate of value must be accurate.
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