BlockBuzz

bonjour, guess whose merch made the cut.

@inks Looks amazing 😍

My heart is full 💜💜💜

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Best side event at @EthCC so far. Last Sunday, our co-founder @BilyanaChristov joined the jury at the @RaylsLabs Hackathon. The day kicked off with "Institutions Onchain," an afternoon of panels on privacy infrastructure and tokenized deposits featuring the Ethereum Foundation, Deutsche Bank, and Société Générale FORGE. Then hackathon teams presented builds on Rayls Privacy Nodes, from RWA tokenization to autonomous AI agents. Stunning views and great conversations @RaylsLabs and @LimeChainHQ know how to do events.

Sol Sisters, we've got you 💜 Fresh merch coming your way this Wednesday. Name one girlie who doesn't love a good phone lanyard. We'll wait. @thesolsisclub luma.com/iw395buq

Things we've learned running marketing for multiple web3 projects simultaneously: every project thinks they're unique. And they are. However, the patterns behind what works are remarkably consistent. The biggest bottleneck is never budget - it's decision-making speed. And 90% of marketing problems are actually positioning problems. Once you get the positioning right, everything downstream such as content, community, and growth, gets easier. The formula: speed × clarity × positioning

We’re backing @thesolsisclub at ETHCC and we're bringing swag 👀❤️‍🔥  Coffee, good talks, building with the Solana girlies, and good vibes. This is the kind of community energy we love supporting. P.S. Who doesn’t love a good matinée luma.com/iw395buq

Reminder that the people who stuck around through the bear market are the most valuable community members any project will ever have. They didn't hold for price. They held for belief. Market to them differently. They've earned it.

Gm, gm, we are heading to ETHCC Cannes 🇫🇷 March 27 - April 1. If you're building in Web3 and want to talk growth, product marketing, or onchain strategy, let's connect. DMs open. Reach out to @BilyanaChristov and @MalenaNolova

Three things that matter more than follower count for CT: 1. Reply quality - are real people engaging or bots? 2. Quote tweet ratio - are people sharing your takes? 3. DM inbounds - are builders reaching out? Vanity metrics lie. Signal metrics don't.

Prediction markets are the sleeper narrative of 2026. That’s because they proved something powerful: people will put money where their mouth is. Skin-in-the-game engagement beats passive engagement every time. The projects that find ways to give their community real stakes are going to win the next cycle. That's the marketing insight most people are sleeping on.

Our team runs on one principle: we don't do marketing we wouldn't engage with ourselves. If it feels like spam, we don't post it. If it feels forced, we don't send it. If we wouldn't click on it, we don't publish it.

@BlockBuzzCo Reach 2 impressions (both employees) 😅

We tracked engagement across 50+ web3 project tweets last month. Most real engagement: 1. Founder's personal stories 2. Contrarian takes on industry trends 3. Behind-the-scenes building updates. Dead last: We're excited to announce posts.

@tonyler_ put our hearts into it 😅

@BlockBuzzCo Goated graphic 😂😂

When a new client comes to us, the first thing we do isn't to build a strategy deck. It's to listen. We read their Discord. We study their community. We look at what holders are actually saying. Strategy without context is just guessing with a nice font.

The projects winning right now aren't picking a lane between retail and institutional. They're building a brand strong enough to hold both. That's the new standard in web3 marketing, and it's where the next wave of growth is coming from.

Let your founder speak to the vision. Let your content speak to the details. Let your community speak for itself. When all three align, you don't need to choose between audiences — you attract both naturally.

Web3 marketing has entered a new era. Your community now includes a 19-year-old trader and a fund manager sitting in the same Discord. One voice. Two very different audiences. The projects that master this balance are the ones that scale. 🧵