Enrico Tartarotti

Introducing Flask. It's Notion + Loom, but for video. Launching today on ProductHunt (link below) Spent the last 8 months building it because I hated Adobe's Frame,io

About time

@Ibelick how do you do this?

colourful text reveal

@yo @browsercompany Arc gang still here

Please don't tell me @browsercompany is shutting down Dia and making a 3rd browser

Brilliant! For context, my current strategy is not competing with others in tech new news, but rather creating a new "tech product"/"software product" niche. Videos not for designers or for engineers, but with wide appeal (but still interesting for high value tech audience). My idea is not trying to compete on "tech video essays" (e.g. Leo Duff) but create something new

have watched a few of your vids, you’re great. here are my thoughts. 01 & 02. you have the formats already, you’re missing the timeliness of execution. see @leoduff" target="_blank" rel="nofollow noopener">youtube.com/@leoduff you have a similar style but his videos are ideated surrounding relevant/trending topics > easier to ideate & more short-term reach. we’ve see YT lowering evergreen/old videos’ reach > better to focus on the 30-90 day potential now. regarding 03. hire a killer writer & give him equity.

to the few actually trying to build long-term brands on YT: what's your core problem atm?

@MarioJoos Thank you Mario this is incredibly useful. I'm turning this video into a series so this is really appreciated! I've shared this feedback with my team And props to you for doing these in depth intro roasts for us creators, it's a super unique opportunity

First of all, it’s an amazing opening sequence (first few seconds). I have to give you credit for that. I also like that you instantly teach the viewer something new with the information you present. The aesthetic of the visuals throughout the intro is really beautiful and unique. The downside is that while you’re presenting this information, the music is very present, especially the percussion. It pulls attention away from what you’re saying. It would be better to limit the number of instruments so the focus stays on the narration instead of the music. (Stems) I also like that we connect with you fairly quickly. However, when you say that it’s a highly optimized piece of technology in the world, that line doesn’t really add anything new to the intro. At that point we’ve already set the tone and already taught the viewer something. What we should do next is explain the journey the viewer is about to go on. Right now we’re lingering on points that aren’t necessary for the intro, which results in about 15 seconds of content that doesn’t really move the video forward. Then you ask the viewer to imagine themselves doing something. That’s meant to resonate emotionally, but we’ve already set the tone and already created resonance. We’ve already provided value and hooked the viewer. Now we should move into the video. Another thing I noticed is that in the first 40 seconds the music doesn’t really change. It’s just there in the background and doesn’t react much to what you’re saying. There’s also a lack of sound effects. For example, when we see someone writing on the whiteboard, there’s no writing sound effect, even though that’s the visual we’re focused on. It ends up feeling like the video is trying to impress the audience for another 30 seconds after the intro has already done its job. I also noticed the use of a lot of complex words, even though this could easily be simplified for a wider audience. Then around one minute we finally start getting into the video. That’s simply too long for a YouTube audience. The intro should be shorter and more direct. The goal with an intro is that once you’ve already established something, you don’t repeat it. You move forward until you’re in the actual video and start delivering the content.

Let's do intro reviews! I’m a retention director who works with some of the biggest YouTube creators, many of whose videos get over 100M views each. For the next 24 hours, I’ll review as many intros as possible and give advice on what to improve.

@thecharleskerr @Frame_io I was fishing for frame io comments and found you here! Small world. Have you checked out my product flask.do?

Still can't believe @Frame_io doesn't have a "Publish to YouTube" option, please will someone think of the creators

@LucasNijssen +1

Must watch video for anyone in tech by @EnriTarta youtu.be/-51ocAD6zBI

@saradietschy @Polymarket

I wish I could like invest in YouTube videos I saw a rooftop dj set at 100k views and was like oh this is incredible this is gonna do numbers.. has 24 million views now lol

@TommyYTProducer Working on it, not easy to do

@EnriTarta Enable automations and API integrations and I'll have my entire team migrate to this

if you're still using frame .io to comments on videos, you need to check this out

Anyone has contacts with @vercel ? Would like to collaborate on my YouTube channel (+ I love the product, use it everyday)

Try Flask for free: flask.do

@nikitabier I don't believe that's how time works

@MohackerFtw His thumbnails are horrible and his Italian accent is so annoying

Someone tell Enrico that his packaging is legendary

Slide to start the free trial of flask.do Inspired by original iPhone

There's a reason why shortform feeds took over every app you use. In this episode, I broke down the psychology, design and engineering behind the most successful user interface ever built

@thepatwalls Congrats! super deserved

If you start something small and stick with it long enough, it stops being small. A lot of this was built in public right here on this app. I’ve met so many friends, mentors, sponsors, and collaborators here - people who directly shaped this outcome. Grateful for all of you.

8 years ago, I started a side project inside of a tiny Starbucks. Today, Starter Story is being acquired by @HubSpot. Here’s how it happened.