FT Longitude

€10.5 trillion. That is the amount owed to European businesses by customers and debtors, as revealed by Intrum and FT Longitude in the latest #EuropeanPaymentReport: intrum.com/epr2024/

It’s easy to get carried away in the hype around #AI’s potential. But should #B2B businesses be calibrating carefully, or moving fast and breaking things? Read from @FTLongitude's Chanice Henry here: #block-5fb6281c-234b-4f34-9078-865d796131d4" target="_blank" rel="nofollow noopener">ftlongitude-insight.foleon.com/annual-trends/…

Learn how Fujitsu balanced a range of objectives to help launch a fresh new Fujitsu Uvance brand to lead their sustainable transformation efforts, with #ThoughtLeadership at its centre: longitude.ft.com/our-work/fujit… #B2Bcontent #B2Bmarketing #Marketing #SustainableTransformation

According to our recent research, nearly three-quarters of the #OffshoreWind industry worry about whether their ongoing projects can continue to be financially competitive. How do marketers tackle this? Our editors are here to help: ftlongitude-insight.foleon.com/annual-trends/… #ThoughtLeadership

The #EnergyTransition continuum. Where do you stand? The new report from @AECOM reveals how to close the gap between aspiration and implementation infrastructure.aecom.com

Our expert editors team have teamed up to shed light on some of the trending topics that will dominate the #ThoughtLeadership agenda this year. Read more about the battle for the soul of the #EnergyTransition here: ftlongitude-insight.foleon.com/annual-trends/…

What’s the best way to track the return on investment from #ThoughtLeadership? longitude.ft.com/how-to-pick-th…

Stuck in the assumption that #ThoughtLeadership is just a brand exercise? Register for tomorrow's session to discover how to use your #B2Bcontent to sell! app.livestorm.co/longitude/mast…

From a culture that supports innovation and change, to customer-centric mindset and robust data practices, a new report from Monstarlab and FT Longitude analyses the key traits that help #DigitalTransformation pioneers stay ahead: monstar-lab.com/global/digital… #Technology #Marketing

Every man and his dog has a view on #Storytelling in #B2Bmarketing. We've written several articles ourselves. But here we've decided to let the real experts have a say: longitude.ft.com/what-great-sto…

#AI is transforming and challenging the way we engage, communicate, and market our brands as it continues to send ripples across the business landscape. We tagged along to Novembers FT #MediaMatters event to find out more. Watch the on-demand event now: app.livestorm.co/longitude/medi…

Working with @Investec, FT Longitude surveyed 500 leaders to find out how mid-market companies in the UK can turn their #Sustainability ambitions into action. Register here to unpack the findings in an exclusive webinar: lnkd.in/etV674h7

This year we've helped many clients achieve outstanding #PR and #Media objectives. Our #ThoughtLeadership partnership with Kelly was one of the most impressive, with over 2300 broadcasts. Read more here: longitude.ft.com/our-work/kelly…

Join Centrica Business Solutions' upcoming webinar, featuring our very own Sonja Caymaz, to learn how your organisation can overcome cost, compliance and #Technology challenges in pursuit of #NetZero: go.centricabusinesssolutions.com/l/343211/2023-… #ThoughtLeadership

Although #Quant metrics can help us measure #ThoughtLeadership results, they only tell half the story. To bring the data to life and gain deeper insights, we need human stories too: longitude.ft.com/how-qualitativ…

What do #BoardDiversity, #EnergyStorage and #GlobalWellbeing have in common? They all feature in our latest #ThoughtLeadership campaign roundup: longitude.ft.com/latest-campaig…

This month, @bancosantander and FT Longitude launched the #GlobalWellbeing Index, analyzing perception of prosperity in different countries. Read, listen and watch all the insights from our expert editors here: santander.com/en/press-room/… #ThoughtLeadership

What’s the best way to track the #ROI from #ThoughtLeadership? Get a group of marketers together, and you will soon find out that this is something they struggle with. So, how do you do it? longitude.ft.com/how-to-pick-th…

Cats in party hats, machine-taught taxi drivers, language apps. In the latest #WorkdayPodcast, FT Longitude's Megan Wright covers them all, and is joined by Dr. Rumman Chowdhury, Ajay Agrawal and Chandler Morse. Listen now: blog.workday.com/en-us/2023/wor… #ThoughtLeadership

This is your last chance to register for FT Longitude's next #ThoughtLeadership masterclass, in just 2 hours time! Register here: app.livestorm.co/longitude/mast…