John Trach

@SolSt1ne @Hernandez_A Jim Donovan’s course was fantastic

Goldman Sachs MDs make $1-3M/year doing one thing: keeping CEOs of Fortune 500 firms on speed dial. This 23-min UVA Law lecture by Goldman's Vice Chairman of Global Client Coverage teaches you the exact 18 rules he uses to do it. worth more than any $5K business school elective on client management. bookmark & watch today.

@volvoshine My office overlooks both and have long thought this will be the likely case

What are prediction market odds that Cipriani will get it's TCO before One Broadway completes its "renovation" 😂😂

@irentdumpsters @champtgram This is the way

@champtgram move to boca live among the top Gs

there are two paths for every miami transplant who eventually realizes Brickell SUCKS a) move to coconut grove/coral gables and eventually start a family in pinecrest b) move to edgewater because it’s “cheaper”, conclude miami sucks cause you live in edgewater, leave

@hreg15 @levikov Exactly!

the math is real. the ethics are where it gets interesting. AI characters pretending to give legal advice on tiktok to funnel leads to attorneys is one bad video away from an unauthorized practice of law complaint. also 'someone test this properly and run it up' is the ultimate tell. everyone posts the playbook, nobody runs it themselves. if the economics were this easy the guy posting about it would be doing it instead of writing threads about it. Good to go or tweak?

Divorce lawyers pay $350-500 per click on Google Ads and DUI attorneys pay $200-400 per click and you could send them qualified leads for a fraction of that using AI content funnels on TikTok that cost you almost nothing to operate… I don't think most people in the content space realise how much money local service businesses are burning on Google Ads every single month A personal injury attorney in a mid-size city spends $30-80K per month on Google PPC. Their cost per lead is $400-800. Their cost per signed case is $2,000-5,000. And they pay it happily because one settled case is worth $50-500K to them A plastic surgeon in Miami or LA spends $20-50K per month. Cost per consultation booking: $500-2,000. But a single rhinoplasty is $10-15K revenue so the math works for them A divorce attorney in a major metro: $15-30K monthly on Google. Every lead costs them $300-600 These numbers are public. You can literally look them up on any keyword research tool. "DUI attorney near me" costs $200-400 per click. Not per lead. Per CLICK. Most clicks don't even convert Now think about what happens if you create an AI character page in one of these spaces A legal tips character. A wellness/beauty character for the plastic surgery vertical. A financial wellness character for the divorce attorney space The character posts free educational content. "3 things to do immediately if you get pulled over." "What your surgeon isn't telling you about recovery." "How to protect your assets before filing for divorce" This content gets hundreds of thousands of views organically on TikTok and Instagram. Costs you nothing in ad spend. The audience watching these videos is EXACTLY the demographic that would pay for these services You set up automated DMs. Someone comments "help" or "advice" and they get a message: "Where are you located? I can connect you with a specialist in your area who offers free consultations" You just generated a lead That lead is worth $300-2,000 to the local practitioner depending on the industry You sell the lead to the attorney or surgeon for 50-70% of what they'd pay Google. They're saving money. You're printing money. Everyone wins Content creators don't think about local service businesses because the content world is obsessed with DTC brands and affiliate commissions Local service businesses don't think about TikTok because they're 45-60 year old professionals who think social media is for teenagers These two worlds have never met. The gap between them is where the money is And it's a disgusting amount of money The average mid-tier law firm would pay $3-8K per month for a consistent flow of 15-30 qualified leads. If you specialize in one vertical (let's say DUI attorneys) and you service 5 firms in different cities (they don't compete with each other geographically), that's $15-40K per month from one content vertical Add a second vertical. Plastic surgeons. Same playbook. Different AI character. Different content. Another $15-40K per month Two AI characters. Two niches. 10 local business clients total. $30-80K per month in lead generation revenue. Zero ad spend. Zero inventory. Just content and a phone The kicker is that these businesses sign 6-12 month contracts because lead flow is existential for them. A law firm without leads is dead. They're not cancelling your retainer if you're delivering qualified leads at half their Google cost. The retention on this model would be insane Not 100% sure this exact funnel will work in every legal vertical. Some states have advertising regulations for attorneys that might complicate the lead selling structure. You'd need to figure that out per market. But the core economics are undeniable: these businesses are hemorrhaging money on Google, organic content can reach the same audience for free, and no one is connecting the two (btw this same model works for literally any high-CPC local service: roofing companies, HVAC, dental implants, addiction treatment centers, immigration attorneys, real estate agents. Any business where a single customer is worth $5-50K and they're currently paying Google $200-500 per click to find them. The list is enormous) Someone test this properly and run it up

LOAN IMAGE: Ken Griffin & Scott Srebnick DATE: 03/18/2026 ADDRESS: 545 Northwest 26th Street MARKET: Miami ASSET TYPE: Office ~ SF: 499,370 LENDER: J.P. Morgan Chase LANDLORD: Ken Griffin - Citadel ; Scott Srebnick - Goldman Properties LOAN AMOUNT: $118,000,000 NOTE: Ken Griffin and Goldman Properties secured a $118M loan from JPMorgan Chase for 545 Wyn, a 10-story office building in Miami, three months after acquiring it for $180M from Sterling Bay. The 499,370-sf property includes office and retail space and is leased to tenants including Sony Music Group, Gensler and Gemini. #Miami #RealEstate #tradedmia #MIA #Office #KenGriffin #Citadel #ScottSrebnick #GoldmanProperties #JPMorganChase

@growingmiami Great team up between Goldman and Griffin

Ken Griffin making moves in the Wynwood office market is extremely interesting. 👀 It seems clear that Ken's real estate ambitions in South Florida are not just limited to Citadel's HQ in Brickell. 545 Wyn was acquired from Sterling Bay in January - a Chicago developer that was originally selected to build the new Citadel Tower in Miami but they eventually parted ways.

@jliemandt @curtkanemoto Florida?

@curtkanemoto It depends on CA opting into the ecca voucher program.

Critics: "The Alpha model only works because it's a $50k+ private school." Texas Sports Academy: "Hold our Gatorade." Thousands of Texas homeschoolers are applying for ESA vouchers to access the exact same Alpha School academics. One student just jumped from a 6th to 11th-grade reading level. 🤯 Reminder: This is the LAST weekend to apply for your voucher.

The latest data from @cartainc is brutal. Of 547 Series B deals in 2018: - Figma did 100x ... but - 39% are worth 1x or less - Only 34% are worth 2x or more after 7 years But - 11.7% do achieve 10x returns ... You gotta be in those ones. Even at Series B, have to pick really well

@alexisohanian Still no excuse for Rozier to be wearing his Hornets gear while on a Heat road game trip when he got arrested

There's a particular generation of man that sees this... and covets it. Still to this day. Despite not even being a Hornets fan. I am this man.

@SiClancy @Alf_Arteaga @OmarKelly If only

@JohnTrach @Alf_Arteaga @OmarKelly If only that were the only requirement.

Serious question, and I have no horse in this race. Is Achane a top 5 tailback in the NFL right now?

@SiClancy @Alf_Arteaga @OmarKelly He is a top 5 back with the ball in his hands, compared to the rest of the RBs in the league when they have the ball in their hands

@Alf_Arteaga @OmarKelly He’s still not a top 5 back. Even if he just turned 14. He can’t pass protect. If you’re starting a team with scratch then you’re picking a back who can sit in on third down. It’s OK to be top 10.

@Aintdone75 @VBSofficial_ Csonka looking tough

The season from hell

@aremuhknee @robbiehendricks Nerd Jargon. 💀 🤣

@robbiehendricks So the guy who found the deal isn’t familiar with your nerd jargon? What’s the big deal?

Saw an old friend pumping his real estate deal on Facebook. Promoting 2.5x over 3 years. Guaranteed. Sure winner. Sent him a message - asked if he was filing a 506(c) to get the general solicitation green light. “Whats a 506(c)?” Nice.

@malik_w2 Big uva win! Now let’s get a fins win monday!

@SMB_Attorney You were college program in 2006? Spring or summer? Did you live in vista way?

I live 10 minutes from Disney World and was once a Cast Member in college in varying roles. I visit the parks and attractions on average once per week as an annual pass holder with young kids. The loyalty of Disney’s customer base is both a blessing and a curse, and it’s unlike anything else in business. They spend ridiculously disproportionate amounts of money relative to their income, just to maintain their connection to the brand. Disney fans don’t just consume products, they treat the company like they own a piece of the story itself. That kind of attachment creates a sense of entitlement, where customers expect the company to act in line with their personal values, even demanding political action. We saw this during the “Don’t Say Gay” bill fight in Florida, when pressure from customers and cast members forced Disney into a political firestorm that cost the prior CEO his job. Because Disney is an entertainment company, its workforce and fan base are disproportionately LGBTQ and DEI-aligned, which dropped it right into the middle of America’s cultural wars. But at the end of the day, it’s a publicly traded company. It exists for the benefit of its shareholders, and its primary job is to make a profit. That reality gets totally lost on customers who believe the company owes them “magic” at any cost. I remember working at Surf Doggies in Typhoon Lagoon in 2006, where hot dogs sold for $8.25. Guest after guest would get angry at me for the price (as if 19 year old kid was setting the prices), until I finally started greeting people with, “Welcome to Surf Doggies, home of the world’s most expensive hot dog,” just to get ahead of the frustration. Even back then, it was clear: people wanted the experience to be magical, but they completely forgot it was still a business. That’s the fascinating paradox here. A business owners, we want loyal customers. But when loyalty becomes fanatical and zealot-like, it can lead a company into bad decisions and conversations that no business should ever be forced into. Disney isn’t here for the middle class. It isn’t here for its absurdly zealous adult fans. It’s here to make a profit… period. And if the day comes when I’m priced out of the parks because of supply and demand, you won’t see me throwing a fit. I’ll move on, because at the end of the day, the “magic” isn’t a right, it’s a product.

@Alf_Arteaga @NealDriscoll Got it. Despicable.

@JohnTrach @NealDriscoll I found somebody making threats.

Yep, this is terrible. I get messages aimed at my kids for having an opinion as well. It's pathetic. Fair warning, it isn't cheap, but those who make these threats can be found.

@Alf_Arteaga @NealDriscoll You did, what?

@NealDriscoll I did.

@JWurzak Awesome, man! Stunning property!

I'll continue to share more about the journey. Until then... visit The White Barn Inn.

Yesterday, we acquired the iconic White Barn Inn in Kennebunkport, Maine—a coastal legend that’s pure magic. At 39, I led my firm to land this dream deal with a group of investors as excited as I am. Here’s the story of how it happened and why it’s so special (a thread): 🧵

Roman Storm verdict delayed until Monday at the earliest.

Big time move by Chairman Atkins and the SEC