Jonathan Wise

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Jonathan Wise

Jonathan Wise

@JonathanMWise

Co-Founder of @PurposeDisrupt and @comms_lab. Lead author of Advertised Emissions report. Tutor on @cisl_cambridge course for advertising and marketing.

London شامل ہوئے Eylül 2010
1.7K فالونگ1.5K فالوورز
Jonathan Wise
Jonathan Wise@JonathanMWise·
@GetTheGenUK hi there. I'm trying to get into your on-line event that has just started but can't get in via Eventbrite despite having ordered tickets. Can you please share the link here? Thanks!
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Tom Goodwin
Tom Goodwin@tomfgoodwin·
It's funny cos it's true. I presume by now that ever home has 18 smart speakers
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Jonathan Wise
Jonathan Wise@JonathanMWise·
@tomfgoodwin Agree. The challenge is that 100% of the population are going to get very angry when things really start falling apart due to climate change (note unbelievable acceleration in the last month) and they start asking 'why did no-one tell us?'....
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Tom Goodwin
Tom Goodwin@tomfgoodwin·
I think it's fair to conclude the News has no idea how to cover climate change, partly because you're going to annoy+ 30% of the population whatever you do.
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Felicity McLean
Felicity McLean@flickmclean·
The #climatecrisis is our biggest creative brief - getting it right can shift [consumer] behaviour to drive down emissions by 40-70% (@IPCC_CH). The #CampaignAdNetZero awards spotlight brilliant creativity for a netzero future, and I'm excited to join the jury for 2023!
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Jonathan Wise
Jonathan Wise@JonathanMWise·
And @ad_association @The_IPA @ISBAsays continue to deny that the ad industry should measure and reduce the emissions associated with incremental consumption it is responsible for..... @ellen__ormesher @klundster @APGLondon @benessen @Grace_Kite #advertisedemissions
Peter Dynes@PGDynes

The ground temperature in some areas of Spain has hit more than 60C! (140F) Sixty C! This is no longer a "Holiday" destination - #Spain is now a torturous sweatshop. You can't sustain crops in this heat for long - nor a society.

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Jonathan Wise
Jonathan Wise@JonathanMWise·
@kirstystyles1 @The_IPA @ad_association @ISBAsays There main argument is that advertising doesn't drive additional consumption (only switches share) and the industry does not have to measure and reduce the emissions related to the incremental consumption it creates.
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Jonathan Wise
Jonathan Wise@JonathanMWise·
Reality is relational. Objects aren't 'objects'. An chair is a vibration of quanta that hang out together for a while. Still struggling to get my head around the implications, but thanks to @benessen for the excellent book recommendation from @carlorovelli...
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richard huntington
richard huntington@adliterate·
Really useful thread on why the UK economy is locked in a doom loop. And why rate rises won’t work to stifle inflation but will simply create an elective recession.
Paul Mason@paulmasonnews

Predictable HMT-allies briefing against BoE before rates rise today. The problem is the entire policy regime. It doesn't work in conditions of Brexit + Fiscal Austerity + Ukraine war... here's why... 1/ Consider this (crude) model of what's happening....

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Jonathan Wise
Jonathan Wise@JonathanMWise·
@JacobDubbins That is very not good. At all. I was awake in the middle of night thinking about the possible implications of north Atlantic sea temp rise. Can't get my head around it.
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Jonathan Wise
Jonathan Wise@JonathanMWise·
Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-englan…
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دریافت کریں

@JacobDubbins @AliJSheridan @tomfgoodwin @flickmclean @IPCC_CH @ad_association @ISBAsays @Campaignmag