Not sure about the timing of this one
RITZ Crackers@Ritzcrackers
Welcome to RITZ Island: Sun, Sand, and the Salties are back.
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Michael Goldstein
8.8K posts
Michael Goldstein
@MickeyG77
Founder of Fragment, a collective that helps brands capitalize on the chaos of modern media. Aspirational Mensch.
New York شامل ہوئے Ekim 2009
848 فالونگ1.1K فالوورز
@lulumeservey @byzkhan Oh the one they didn't credit the agency for?
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Anyone dunking on Kate should think again
I love to see a CMO get pissed. That’s ownership mentality! Most people hide behind bland corporate statements and only use first person in the plural
Btw: Kate produced one of the most iconic Super Bowl ads of all time
Kate Rouch 🛡️@kate_rouch
Betrayal! Deception! Treachery! Those ads are funny (and the former meta ads executive who made them is good at his job. he had a lot of practice) Here’s what’s not funny: Calling “ads” a betrayal when your business model is selling paid subscriptions to companies. ChatGPT has more free users in Texas than Claude (trademark) has globally. Real betrayal isn’t ads. It’s control. Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos. That its too DANGEROUS for you. That the future should be built somewhere else, by someone who is smarter We don’t believe that. Every week, 300M+ people use ChatGPT to learn how to do something. More than half of U.S. users say it helped them do something they once thought was impossible. Free access creates agency. When people have the tools, THEY decide what to build. You can just build things.
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“Algorithmic Modernism”
This hits. The also slight messiness in these photos suggests human authenticity.
What a world.
Justin@PottsJustin
It’s a little funny that in rejecting mass minimalism, we’ve collectively landed on what I can only describe as Algorithmic Modernism
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@dialGG It's so bizarre that advertising people incessantly post on LinkedIn about how bloated and inefficient the industry is. Just do your job!
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this format is the epitome of social media / digital media is now tv
TBPN@tbpn
Republican consultants are shopping for an anti-AI candidate to run against Vance, says @semaforben "The attack on him will be: he's a tool of the tech industry, of AI guys who want to take your jobs, poison your children's brains, and build weird boxes in your neighborhoods."
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The EmilySundbergification of every brand deck I see these days
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@dialGG I've shared this video with so many people today. If you're getting insights from The Cut, NYMag etc. yikes
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@michaelmiraflor I'm assuming only available on apple native units?
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This is cool. Native iPhone hardware is severely underutilized for ads. So much to leverage: actuators, barometer, accelerometer, camera, LIDAR, etc. Other than games, no one ever does anything with them.
juan@juanbuis
apple just dropped the first-ever *haptic* movie trailer and it's WILD you can literally feel the F1 engines rumble 🤯 try it on iPhone: tv.apple.com/us/clip/haptic…
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@michaelmiraflor *among active users - defined as at least once per month, so this is more a reflection of stickiness not spread or incidence
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Only thing surprising about this is… Pandora. Who of you still rock Pandora on a daily basis?
Another reminder that the Twitter echo chamber isn’t real life.
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@michaelmiraflor I believe in it, but how we get there has to be different then sitting in a agency room for a few months
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I want to work with people who still believe in The Big Idea.
Still the most exciting part of the work, imho.
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Feels like a white space for the taking. You have MSFT Copilot Merchant Program, Perplexity Buy with Pro, and ChatGPT with... scale. Someone is going to win this space, but also prob not a winner takes all market.
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@michaelmiraflor Is this the FastandFuriousification of music?
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Stagecoach is admittedly still a smaller festival, but its expansion and ticket sell-out this year vs. Coachella not selling out for the 2nd year in a row... seems to be a leading/lagging indicator for a lot of things in culture.
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@michaelmiraflor @rorysutherland @orenmeetsworld @milkkarten When are we getting you off the keyboard and on the green screen? you'd smash it
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@michaelmiraflor @rorysutherland @orenmeetsworld @milkkarten and Death To Stock do really good takes
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Who are TikTok green screen marketing strategy culture-type creators that you follow for insights, hot takes, and industry commentary?
Eugene Healey comes up a lot, the legend @rorysutherland is another, @orenmeetsworld ... who else is in your Top 10 when it comes to this?
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@michaelmiraflor Started transparency trend, meme as marketing, founder led marketing and anti-consistency. Really opened up the cowboy territory we are in now. No more rules!
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Underdiscussed is the effect that pivoting to web3 in the 2021-23 era has had on otherwise mainstream/normie marketers. A boon for some, a bust for others. Big brand folks who avoided that whole arena are naturally averse to hiring those who went all-in. Some that did pivot have channeled that innovation energy into AI roles. Lots of folks straight up erasing that part of their history on LinkedIn for fear of negative perception by recruiters. A career accelerant for some, a lost year+ for others, exacerbated by the pandemic.
There's a really interesting story here for the right journalist to write about.
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