PebblePost

San Diego, here we come! ✈️ Travel and hospitality marketers are under more pressure than ever to prove performance across long consideration cycles, fragmented booking paths, and seasonal demand swings. That’s our sweet spot. We’re excited to talk with brands at Digital Travel Connect about how to turn travel intent into incremental bookings through data-driven performance marketing. If you're looking for new ways to - engage in-market travelers when they’re ready to book - drive bookings outside peak travel periods - increase repeat bookings, upgrades, and lifetime value - prove real revenue impact across booking channels with closed-loop measurement ... then send us a DM! We’d love to compare notes on what’s working in travel and hospitality marketing right now. #travelmarketing #hospitalitymarketing #digitaltravelconnect

Vegas is calling, and the marketing playbook is getting a rewrite. We’re heading to @shoptalk Spring next week to connect with marketers about: 💸 Driving incremental outcomes across channels, not just impressions 📈 Proving real revenue impact that holds up in the boardroom 🎯 Reducing wasted ad spend with granular targeting and transaction data-backed attribution If you’ll be in Las Vegas, send us a DM to connect in person. And mark your calendar: 🎤 “Technologies Transforming Marketing and Advertising” 📅 Wednesday, March 25 | 10:20 a.m. 📍 Technology Stage PebblePost CEO @jacobaross joins leaders from @Adobe, Profound, and @JoinStatus to discuss: - What’s next in AI-driven personalization - Earning customer attention efficiently across channels - Building holistic media plans and measuring success in a fragmented media landscape See you in the desert! ☀️ #advertising #shoptalk #PerformanceMarketing

Shoptalk is around the corner, and the future of marketing technology is front and center. On Wednesday, March 25, at 10:20 a.m., PebblePost CEO Jacob Ross will join leaders from Adobe, Profound, and Statusphere onstage for a panel on the technologies transforming marketing and advertising. Moderated by Jill Smith, the conversation will dive into: • What’s next in AI-enabled personalization • How brands can deliver richer, more meaningful messages quicker and easier • How marketers are building holistic media plans and measuring success in a fragmented media landscape If you'll be in Las Vegas, come join us at the Technology Stage! Prefer to connect 1:1? Send us a DM. We'd love to share how we're enabling leading retail and commerce brands to drive incremental performance at scale with Performance CTV and Programmatic Direct Mail. @shoptalk #shoptalk #retailmarketing

📢 Big news! Next week, we’re launching a monthly newsletter for marketers who care about one thing above all else: real performance. It’s called The Lift. Each issue is designed to be a quick, thoughtful read packed with insights on what’s actually moving the needle today. Inside you’ll find things like: 💡 Practical ways to maximize revenue and prove impact to stakeholders 🔮 Industry trends shaping the future of performance marketing 📈 Real examples of brands using tech and data to drive measurable growth 🤝 Opportunities to connect and swap notes with industry peers 🚀 What’s new at PebblePost, from product launches to partnerships Think of it as a monthly briefing to help you stay sharp in a fast-moving landscape. The first edition arrives on March 18. Subscribe now: pebblepost.com/subscribe-to-t… #performancemarketing #marketingstrategy

Hundreds of conversations. One consistent theme. At #eTail Palm Springs, marketers kept coming back to the same challenge: how to reach and measure the everywhere customer. We connected with numerous brand leaders navigating a reality where discovery, decision, and purchase are increasingly happening in the same moment … across multiple channels. No linear journey, single touchpoint, or easy attribution. 🎤 On the main stage, our CEO Jacob Ross joined leaders from @Crocs, @ultabeauty, COS, and @Hanes to unpack what this shift really means. The consensus: The “everywhere customer” isn’t defined by a channel; they’re defined by intent. Brands can’t dictate where customers engage. They have to show up everywhere with a unified, agile strategy. 📊 Measurement was a major focus of the discussion. Marketers are feeling the strain of relying on post-click and last-touch models in a multi-channel world where influence is distributed. A purchase is the loudest signal a customer can give. It’s why incrementality, halo effect analysis, and media mix modeling are becoming critical for understanding true performance, not just surface-level conversions. 🤝 Some of the most valuable moments this week happened face-to-face, at our booth, marketing dinners, and desert villa soirée with @RTBHouse. These smaller conversations surfaced what doesn’t always make it into panels: how teams are balancing channel diversification, privacy shifts, AI-driven discovery, and mounting pressure to prove revenue impact. If eTail confirmed anything, it’s this: The everywhere customer is here. The question is whether your measurement and media strategy are built to keep up. #performancemarketing #retail

We're here at eTail Palm Springs! Come see us at Booth 818 👋 #etail #PerformanceMarketing @eTailNews

The customer journey isn’t linear anymore. And that shift is redefining how brands think about discovery, engagement, and growth. Next week at #eTail Palm Springs, PebblePost CEO @jacobaross will join retail leaders from @Crocs, @ultabeauty, COS, and @Hanes, on the main stage to discuss: • How to identify and activate high-intent touchpoints across channels • Ways to meet customers wherever discovery begins • Using data to guide seamless paths to purchase • Agile strategies for an ever-evolving discovery landscape If you’re navigating the fragmented, always-on customer journey, you don't want to miss this session. Embracing the Everywhere Customer: Strategies for the New Discovery Landscape 📍 Main Stage at eTail Palm Springs 📅 Tuesday, Feb. 24 from 12:05-12:35 p.m. 🎤 Q&A in the Q&A Lounge from 12:35–12:55 p.m. See you there! @eTailNews #retailmarketing

CTV adoption is accelerating, but measurement is still stuck in a legacy mindset. Most platforms report on impressions, reach, and completion rates, while the metrics that matter most (incrementality, conversions, real revenue impact) remain unclear. In other words, the channel appears performance-ready on the surface but struggles to deliver real business outcomes. 🤯 Fragmented platforms 🤦 Probabilistic attribution 😵‍💫 Surface-level KPIs instead of outcome-based proof Our Performance #CTV solution was built to close that gap, tying ad exposure directly to verified online and offline outcomes through deterministic attribution, incrementality testing, and closed-loop measurement. Find out why traditional CTV attribution still lags behind marketer expectations, the hidden risks of relying on proxy metrics, and how outcome-based CTV measurement can unlock smarter media decisions: pebblepost.com/blog/the-real-… #performancemarketing #Advertising

Performance that stands up to scrutiny. That’s what it’s all about. We’re proud to help marketing leaders like Michelle Evans at Jewelry Television reach high-intent households with precision and prove real impact throughout the funnel. Impressions are nice. Incremental revenue is better. 😉 #performancemarketing @jewelry

Palm Springs, we’re ready for you ☀️ Here's where to find us at #etail: 🎤 Main Stage Keynote Panel Don’t miss our CEO, @jacobaross, alongside leaders from @Crocs, @ultabeauty, COS, and @HanesBrands, as they share winning strategies for reaching the everywhere customer. 📅 12:05 p.m. on Tuesday, Feb. 24 If you’re thinking about how to drive measurable performance in an increasingly fragmented landscape, this is a conversation you won’t want to miss. 📍 Booth 818 Stop by to see how our Performance #CTV and Programmatic Direct Mail solutions help brands like COS and Lulu and Georgia engage high-intent consumers and drive tangible outcomes across the funnel. Let’s talk about what performance should really look like in 2026. See you in the desert! @eTailNews

CTV checks all the boxes on paper. ☑️ Massive reach ☑️ Premium inventory ☑️ High engagement So why does it still struggle to earn the same confidence as other performance channels? For many teams, the issue boils down to the data behind #CTV targeting and measurement. When you’re relying on stale third-party audiences and probabilistic identity, performance starts to drift. Results may look strong in platform dashboards, but they get harder to defend when it’s time to measure incrementality or true return on ad spend. (The metrics finance teams care about most.) Performance-minded brands are starting to demand more, beginning with the foundation. They’re anchoring CTV to real households and verified first-party transaction data, rather than inferred signals. That shift impacts everything from audience strategy to measurement, and makes CTV far easier to manage as a true performance channel. Cara Feeney, our Director of CTV Product Solutions, breaks down where CTV targeting goes off track, and what it takes to drive measurable outcomes: pebblepost.com/blog/ctv-targe… #performancemarketing #marketingstrategy

Measurement challenges cost performance marketers time, money, and growth. If you’re trying to prove real marketing impact, prioritize these three things: 📈 Incremental impact = real growth Focus on revenue lift, new customer acquisition, and retention—not just engagement or activity. 💸 Outcome-based metrics over activity-based metrics Your true north should be KPIs like iROAS, lifetime value, and net new customer revenue, not clicks or impressions. 🔄 Attribution that reflects the full journey A reliable model accounts for online and offline behaviors across multiple touchpoints, so you can see what’s working and what isn’t. Hannah Ohlson, our Senior Director, Analytics & Insights, breaks it all down on the blog: pebblepost.com/blog/marketers… #performancemarketing #MarketingStrategy #MarketingTips

Palm Springs, here we come! 🌴 PebblePost is heading to eTail Palm Springs, and we’ve got a packed schedule of opportunities for senior marketing leaders to connect, learn, and make memories with our team. Here’s where you’ll find us: 🍸 Exclusive Desert Villa Soirée Join PebblePost and @RTBHouse for cocktails and an executive chef–curated dinner at a stunning private estate 📅 Monday, Feb. 23 | ⏰ 6–9:30 p.m. 🍽️ Nightly Dinners Intimate dinners at top Palm Springs restaurants with our team and fellow marketers throughout eTail 🎤 Main Stage Keynote Panel Our CEO, Jacob Ross, joins leaders from @Crocs, @ultabeauty, COS, and @Hanes to discuss winning strategies for reaching the everywhere customer 📅 Tuesday, Feb. 24 | ⏰ 12:05 p.m. 📍 Booth 818 Stop by to see how our Performance CTV and Programmatic Direct Mail solutions help brands like COS and Lulu and Georgia engage high-intent consumers and drive measurable outcomes across the funnel No matter your schedule, there’s a way to connect. Spots for dinners and the villa soirée are limited. Reserve yours today. 👉 RSVP and learn more: pebblepost.com/etail-palm-spr… See you in the desert! ☀️ #etail #retailmarketing @eTailNews

Traditional CTV isn’t broken because it lacks scale. It’s broken because it lacks accountability. 🙅 Stale, third-party data 🙅 Impressions over incrementality 🙅 Modeled, not deterministic 🙅 No device transparency Performance marketers today are expected to prove that every channel drives measurable, incremental impact. That means outcomes that hold up in the boardroom, not proxy metrics, modeled assumptions, or reach for reach’s sake. Modern marketers should demand more from CTV. Specifically, winning on CTV requires: ✅ Deterministic identity resolution at scale to deliver the highest reach and accuracy, powered by real-time first-party data ✅ Highly relevant audience targeting and optimization to maximize performance, driven by actual purchase behavior ✅ Incremental performance proven through closed-loop measurement and verified transactions ✅ Access to real people on the biggest screen in the home, in a brand-safe environment That’s the standard CTV needs to meet. And that’s exactly what PebblePost Performance CTV delivers. pebblepost.com/performance-ct…

Without transaction data, you’re flying blind. In CTV advertising, optimizing for surface-level metrics like site visits or completion rates won’t get you to real business impact. Those proxy KPIs are easy to measure, but they don’t hold up when finance asks what actually drove sales. True performance comes from measuring what matters: transactions, the most accurate and recent data available. When your models are trained on real purchase behavior across online and offline sales, you can: ✔️ accurately resolve audiences ✔️ score conversion propensity ✔️ tie ad exposure directly to revenue If you’re not looking at transaction data, you’re not optimizing for outcomes. You’re optimizing to noise. CTV advertising only works when it’s grounded in what actually converts. #ctv #advertising #marketingstrategy

If you’re rethinking how you define performance in 2026, this @CommerceNext fireside chat is worth revisiting. Last June, our CEO, Jacob Ross, sat down with Lauren Price, SVP of Ecommerce & Digital Marketing at COS, to discuss what #PerformanceMarketing *should* look like. The conversation still hits because the challenges haven’t changed: - moving beyond last-click #attribution - measuring impact across channels - aligning teams around what actually drives growth At COS, performance is a mindset. The team prioritizes precision, embraces testing, and measures success by real, incremental outcomes. Great marketing cultures don’t obsess over who gets credit. They chase impact and build the trust and systems to find it. 🎥 Watch the full fireside chat: youtube.com/watch?v=E2LGnx… 📝 Read Jacob’s key takeaways: pebblepost.com/blog/what-cos-…

You don’t generate $4.3M in incremental revenue from creative alone. A leading beauty brand knew that in order to meet its performance goals and drive measurable marketing impact, it needed a way to effectively re-engage past customers at home when intent is highest. This wasn’t a job for a run-of-the-mill direct mail provider. The brand needed a technology partner that could: ✔️ optimize CRM data based on the behaviors of its best customers ✔️ reach high-intent shoppers across the U.S. when they’re most likely to convert ✔️ deliver deterministic attribution and true incremental revenue lift Enter PebblePost. With Programmatic Direct Mail, the beauty brand saw clear, measurable results from Q1-Q3: 🤩 8x iROAS with Retargeting 📈 4x iROAS and a 103% lift in conversion rate with Optimized CRM 💸 $4.3M in incremental revenue This is what real performance looks like. Read the full case study: pebblepost.com/blog/beauty-br… #MarketingStrategy #AdTech