Projection

5 Insights — and a Few Surprises — From B2B Event Attendee Research buff.ly/QUqloRa A recent annual report on experiential events yields five key learnings and shines a light on different generational expectations. #EventProfs #MeetingProfs #Events #AttendeeExperience

Setting the Stage for Difficult Conversations at Events buff.ly/A0JTK2t Sometimes difficult discourse isn’t about sharing conflicting perspectives but addressing serious issues your group shares in common @joefaulder offers how associations can do that w/their meetings

Member Retention in the Age of Subscription Fatigue buff.ly/UN7w3G4 The gap between delivered value and remembered value is the most dangerous space an association can ignore. #AssnChat

Does this ring familiar: Goodbye, kitchen tables and coffee shops; hello, concierge desks and guest lounges? How ‘work from hotel’ became the new WFH buff.ly/hm7n4et @FastCompany

7 Tips for Designing Events That Drive Dwell Time buff.ly/lzWKkfc From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. @BizBash @ClaireHoffman

Cincinnati's newly-renovated convention center gets a new name: First Financial Center buff.ly/2uOQz2c

How This Tech Company Expanded Its Conference Presence Throughout San Francisco buff.ly/B7eRF5V MongoDB’s one-day event spanned multiple dates thanks to a creative integration with spaces in the city.

Why Ceremony Works: Building Member Loyalty Through Meaningful Moments buff.ly/34Y5jtk People are more likely to persist when membership becomes part of how they understand themselves -- ceremonies accelerate that process #AssnChat

See How This Beer Brand Gave Consumers the Thing They Want Most—Free Time buff.ly/FirxlGN The “30 Minute Time Bank” invited guests to step out of the hustle of the city/snow w/free pours of the brand’s 30 Minute Light IPA, custom bites & immersive, feel-good experiences

Report: Associations Struggling With Member Engagement buff.ly/qT52cJB Growthzone’s annual benchmarking report suggests that that leaders can do more to regain lapsed members and speed renewals. #AssnChat @AssociationsNow

Experiential Marketing Trend of the Week: Push Buttons buff.ly/moLiFR5 One ex: At Reddit’s Grand-Ex winning Explorers Club activation at Cannes Lions 2023, passersby pressed oversized physical buttons underneath to either up or down vote the comments.

B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In “In general, I still see a lot of blitz without any substance... " via @EventMarketer buff.ly/Fx50HJj

2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events buff.ly/kCE2DEH #EventProfs are zeroing in on clear strategies, fully adopting agentic AI, delivering scalable global programs & taking breaks from digital noise

This Exec Builds Massive Industry Events Like the National Restaurant Show. Here’s His Strategy. buff.ly/GWJW5lq Marcus Viscidi discusses how emerging brands grow outside their four walls, why connection beats convenience and how the right event can change a business.

Las Vegas projected to be the top destination for meetings this year buff.ly/vmt8yTm Las Vegas passed Chicago and New York, which took the second and third spots, respectively, in the American Express Global Business Travel’s latest Meetings and Events Forecast.

Omni opens convention hotel in Fort Lauderdale buff.ly/9auhVZw The hotel offers 120,000 sq ft of meeting & event space, including its 30,000-sq-ft Waterway Ballroom, and 15,000-sq-ft Port Everglades Ballroom, 47 distinct meeting spaces and 27 breakout rooms.

Behind every seamless conference is technology you never notice. At ACS Clinical Congress, that engine was our presentation management system—supporting thousands of speakers across 32 rooms without missing a beat buff.ly/hZlkv54 #EventTech #AV #AssnChat

Cincinnati businesses optimistic as convention center reopens following $264 million renovation buff.ly/48aQEQz Redsfest will be the first event to take place inside the newly renovated convention center later this month

Here’s to a new year fueled by thoughtful ideas, meaningful partnerships, and exceptional experiences. Wishing everyone a Happy 2026!

As we wrap up the year, we’re thankful for the trust, collaboration, and shared momentum with our community. Wishing everyone a joyful, restful holiday season and a bright year ahead.