RK

@adamtaylorl Swipe

I broke down 36 winning DTC ads so you don't have to guess what to make next. I put together my Winning Ad Swipe File (sorted by awareness level). I audit accounts spending up to $12M/month and the brands that scale aren't just making more creative – they steal proven structures instead of inventing from scratch. Most founders stare at a blank page, panic and make 40 versions of the same dying ad. This fixes that. I use this to go from "no idea what to test" to a full strategy in under an hour: • 36 winners across 11 brands • Each tagged by awareness level (Unaware → Most-Aware) • The exact psychological trigger that made it convert • A "Steal this" principle per ad • The "ugly" native structures that beat studio shoots • An index sorted by awareness level • A how-to-use guide so it's a system, not just inspiration Want access? → Comment "SWIPE" → Follow me and I'll DM you the file

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

REMEMBER WHO YOU ARE

🚨 The only non-Mercedes drivers to qualify on the front row this season • Max Verstappen • Lewis Hamilton It's not for everyone 🐐

@DaveDiederen Doesn’t shopify automatically change the currency to the visitors IP? Or am I missing something? Thnx x

Most brands lose international shoppers at the exact moment they could convert them. A visitor lands from Germany. The store's in USD. No prompt, no redirect, no acknowledgment they exist. They bounce. We tested a geo-detection popup on a store. When it detected a non-local visitor, it asked them to confirm their country and switch to the right currency before browsing. Simple. One modal. One confirmation click. Here's why it works: A shopper seeing prices in a foreign currency has to do mental math. Every time they look at a product they have to convert the price in their head. That's friction. Real friction. The kind that quietly kills conversions before they ever get to the cart. Removing that math removes the hesitation. The popup didn't offer a discount. It didn't collect an email. It just showed the right currency and asked one question. If your store gets meaningful international traffic and you're not doing this, you're asking a German shopper to buy in USD and hoping they don't care. They do.

@connor_m @jforjacob @jasonyimco Does it not work well? x

@jforjacob @jasonyimco Not great

the drag-and-drop era of building on shopify is over. meta just launched the manus x shopify builder, and it completely changes how stores are built. you don't pick a template. you don't install plugins. you don't configure payment gateways. you just type a prompt. "create a minimalist online store for a specialty coffee brand, with a blog and customer reviews." in minutes, it generates the entire stack: 🔵 frontend design 🔵 backend database 🔵 stripe integration 🔵 inventory management 🔵 seo-optimized product pages it's a production-ready store from moment one. for years, the barrier to entry for ecommerce was technical setup. you had to string together shopify, five different plugins, and a payment processor. now, the barrier to entry is just having a good product and a clear vision. the machine handles the plumbing. you handle the business. the barrier to entry has never been easier

@jameshyujinlee Doing the exact same thing! Loved the drop too was fiya

We launched a new product today. Our 8th drop of the year. We've been scaling down our ad spend due to insane volatility recently. June is our slowest month of the year. We expected this was going to happen, so we purposely planned a limited edition summer drop. Customers went nuts.

SHOPIFY is down for me - anyone else @DaveDiederen

@DaveDiederen @f3dericobartoli thanks goat x

@Rohan6709 @f3dericobartoli Just use Claude bro

Some ecom brands (that you probably don't know about) that are currently scaling with listicles: - Bioroot Labs | biorootlabs.com/pages/li10 - Hydroh Bottle | hydrohbottle.com/pages/6-reason… - KoriDerm | koriderm.com/pages/koriderm… - Xali Organics | xaliorganics.com/pages/new-lash… - Meroda Cosmetics | merodacosmetics.com/pages/6-reason… - Pure Strike Golf | purestrikegolfco.com/pages/pure-tem… - Purriq | try.purriq.com/7-reasons-list… - Shaperluv | shaperluv.com/pages/5-reason… - Recovery Labs | tryrecoverylabs.com/listicle/002-o… - Orthora | orthora-footwear.com/pages/here-are…

@f3dericobartoli @DaveDiederen goated ty

@DaveDiederen @Rohan6709 create a page template on Figma/Claude Design -> ask Claude to convert it to Shopify Liquid -> upload files on Shopify -> polish and fix bugs -> done

Declan Rice just posted this video on Instagram 👏❤️ “An absolutely incredible couple of weeks celebrating bringing the Premier League back to North London after 22 years. As I said when I joined this great club, my dream is to win trophies here. This is the first of hopefully many more. We have a really special group of players and a manager that has absolutely transformed this team. It's a privilege to be part of it. Thank you to the fans for all the support not only this season but since I joined. You've welcomed me with open arms from Day One!”

@ecomjord @nathanmillaaa haha defo not a chad lool ;)

@nathanmillaaa @Rohan6709

anyone ecom chads in london?

@DaveDiederen 🐐

SOLUTION! The solution is actually quite simple. You need reach out to Shopify Support and request to opt-out of the "Pay As Guest" / "Pay Now" button appearing on the checkout. They might not know at first what you're referring to as it's new for all of their employees. If that's the case, just upload this screenshot and tell them you saw that someone else managed to pull it off.

@kasper_dolk @jforjacob Ah okay thanks bro 👊

@Rohan6709 @jforjacob I think since they’re rolling it out / testing it. I see it in some clients other not.

Shopify changing people’s checkout automatically “Pay as guest” or “pay and save my info” How do we disable this? It’s absolutely obliterating mine and your CVR’s

@kasper_dolk @jforjacob Is this an option? I couldn’t find the text here

@jforjacob I think for now best way to do it is by changing the label text by going to theme > edit default content and looking up the text you have there. Change to something like pay now And then Or Create Shop Pay account But especially at your stage I’d do custom checkout. Even with fully custom post purchase upsells would already make way more

Bottle this feeling 🍾

Finally, the actual clip is here 😂😂

@lorenzo_pravata Supplement

Supplement Meta is BRUTAL right now. You're bidding against brands that can afford a $200 CPA. Most accounts can't survive that. Here's the 5-page playbook we built after $17M in managed supplement Meta spend: - The offer + LTV math that makes a $200 CPA profitable (COGS, sub opt-in, 90-day LTV) - The 4 positioning moves that crack red-ocean supplement categories (niche down, new avatar, new mechanism, identity-first) - The 6 ad formats carrying supplement accounts in 2026 (podcast, pharmacist, street interview + 3 more) Want it? Like + Comment "SUPPLEMENT" (Must be following)

COYG 💥