The BRAKE Report

My business has generated hundreds of thousands of dollars from @LinkedIn. From @X? Zero. Same content. Same effort. My LinkedIn accounts: ~100K followers. My X accounts: a few thousand. LinkedIn engagement: consistent. X engagement: crickets. People come to X to argue and scroll. People go to LinkedIn to do business. I'm not complaining — just sharing the data.

As legacy brake brands face unprecedented instability, Sangsin Brake America is positioning its OE pedigree and vertically controlled manufacturing as the foundation for a new era of aftermarket partnership and supply chain predictability. 👉 thebrakereport.com/beyond-the-tur…

. @Tesla's new "Comfort Braking" feature uses a dual master brake cylinder architecture to modulate friction brake pressure at near-zero speed — automating the "chauffeur stop." It's hardware-locked to the refreshed Model Y, highlighting how foundation #brake hardware is becoming a prerequisite for software-defined vehicle features. thebrakereport.com/tesla-comfort-…

ZF Aftermarket just dropped a major update to its TRW motorcycle brake pad range for 2026. The numbers tell the story: 1,000+ new applications, nearly 40 new part numbers, and coverage for more than 7,500 motorcycle models. Recent additions include pads for the BMW R 1300 GS/GS Adventure, Ducati V4/V4s Panigale, and Kawasaki Z 900. A few things that stand out: → Electric motorcycle coverage jumped 38%, now including the BMW CE 04, Husqvarna EE-3, Kawasaki Ninja E-1, and Yamaha NEO → Chinese-brand vehicles sold under names like Benelli, CF Moto, Moto Morini, and Voge are now in the catalog → All 12 friction compounds are copper-free and heavy-metal-free → Every road-use pad is ECE R90 homologated The aftermarket is catching up to where the motorcycle market is heading — electric, global, and demanding cleaner materials. 👉 thebrakereport.com/trw-expands-mo… #Brakes #Motorcycle #Aftermarket #TRW #ZFAftermarket #BrakePads #ElectricMotorcycles #FrictionMaterials

The brake industry never stops moving—and neither does our coverage. 🛑 Keeping up with technical era shifts, federal lawsuits, and global logistics can be a full-time job. To make it easier for my network to stay informed, I’m back with this week’s edition of The BRAKE Report Weekly. Our Chief Braking Officer, Otto Stop, is at the desk to break down the most significant headlines from the last seven days. In this episode, we’re diving into: ✅ Brembo’s push for weight reduction in the upcoming 2026 F1 era. ✅ Hyundai Mobis testing the limits of "e-Corner" tech in sub-zero Sweden. ✅ The class-action lawsuit involving Hyundai Tucson "phantom braking." ✅ Tesla’s new service bulletin for Model Y front brake rotors. ✅ Global growth from TMD Friction, Friction One, and the FMSI. Whether you’re in OE, the aftermarket, or motorsports, these are the stories shaping the start of 2026. Check out the update below and let me know: Is your team seeing an increase in phantom braking concerns, or are you more focused on the shift toward 2026 racing standards? #BrakeTechnology #AutomotiveAftermarket #F1 #VehicleSafety #SupplyChain #TheBrakeReport #ChiefBrakingOfficer

The inaugural edition of The BRAKE Report Aftermarket Power Rankings™ — the industry’s first monthly brand momentum tracker dedicated to the #brake aftermarket. This baseline establishes where every tracked company stands heading into 2026. 👉 thebrakereport.com/power-rankings/

Otto Stop + Weekly Report = Awesomeness

. @ConsumerReports named @MazdaUSA its first Safest Brand in the new Safety Verdict assessment, evaluating crashworthiness, braking, emergency handling, and crash-prevention technology effectiveness. 👉 thebrakereport.com/mazda-earns-co…

Essex Parts Services has filed a federal lawsuit accusing @BremboBrakes of extortion, alleging the Italian brake manufacturer pressured the @NASCAR distributor to pay debts from a separate bankrupt company. 👉 thebrakereport.com/essex-parts-al…

German brake component manufacturer Otto Zimmermann is advancing development of proprietary coating solutions to meet forthcoming Euro 7 brake particle emission standards. The company has established dedicated particle testing infrastructure and is currently evaluating carbide-coated brake discs paired with specially formulated brake pads. 👉 thebrakereport.com/otto-zimmerman…

Factory #brakes now stop in under 90 feet from 60 mph across diverse platforms. New data reveals how tire integration, thermal management, and electronic controls are reshaping performance benchmarks. 👉 thebrakereport.com/oem-brake-syst…

Dynamic Friction Company (DFC) has received the Friction Materials Standards Institute (FMSI) Award for New Assignments and Applications for the ninth consecutive year. The recognition acknowledges DFC’s continued contributions to the industry’s standard part-numbering system. 👉 thebrakereport.com/dynamic-fricti…

WP, established as a leader in motorcycle suspension technology through OEM partnerships with KTM and other premium brands, has entered the braking systems market with the launch of WP Braking Systems. The new division will introduce 19 components engineered to deliver race-derived braking performance across multiple motorcycle segments. 👉 thebrakereport.com/wp-launches-hi…

Not looking for a job? Neither are most of the candidates we place. Hagman Search specializes in connecting brake industry professionals with opportunities they wouldn't find on their own. We work confidentially with engineers, executives, and commercial leaders across the global brake segment. 👉 hagmansearch.com

Dongfeng Liuzhou Motor Co., Ltd. (DFLZM) manufactures original equipment brake pads for the Forthing V9 lineup, offering direct-fit replacement components through its authorized parts network. The outer brake pad assembly is engineered to match factory specifications without requiring vehicle modifications. 👉 thebrakereport.com/forthing-v9-oe…

. @BremboBrakes is showcasing new brake caliper and disc concepts for the utility terrain vehicle segment at AIMExpo 2026 in Anaheim, California. The company also announced North American availability of its Hypure calipers and Finned T-Drive discs, with both products shipping in Q1 2026. 👉 thebrakereport.com/brembo-debuts-…

First Brands Group has initiated a formal sale process to market its aftermarket automotive parts business during ongoing Chapter 11 proceedings. The Rochester Hills, Michigan-based company seeks buyers for its operations as a whole or in segments. 👉 thebrakereport.com/first-brands-g…

Free ASE webinar January 13 explores why brake rotors now require rethinking service fundamentals—plus what EVs mean for your brake bay's future. 👉 thebrakereport.com/ase-webinar-ta…

SBS Friction A/S appoints Angel June Hacker as North American Aftermarket Sales Manager to expand U.S. distribution, lead dealer academy enrollment, and grow e-commerce channels. 👉 thebrakereport.com/sbs-friction-a…