UME

google trends doesn't lie @aztecnetwork rebrand crushed just going to leave this here for future reference when ppl try to explain to me that brand isn't important

My wish for International Women’s Day: Look around the room and question who is there. If you find yourself in a room, on a cap table, board, or team - and there are no women, or very few, make note and try to change it. Ask yourself why and be ok following the answer to its uncomfortable conclusion. It’s not normal for women to be treated like endangered species at work.

Just another indicator of the importance and impact of brand.

@EthereumDenver @HereNowEve ty for the opportunity!

LF(GTM): What Leaders Can Do to Make Marketing Successful by: - @HereNowEve from @UMExDesign - Zayi Reyes - Chainlink - Kelley Weaver - Melrose PR This session is focused on getting founders fluent in brand strategy, marketing, and PR: understanding where and how to invest in your marketing stack; how strategic storytelling helps you accelerate and scale; and how to make your team and agency partners successful. Full Video Below 👇🧵

Solid marketing, PR, and comms advice for founders from @HereNowEve, @cryptokelley, @heygal_z + @Jennasis: youtube.com/watch?v=TH64pw…

The biggest mistake a marketer can make: treating brand as decoration. It's essential infrastructure. Invest like it.

once you pop the privacy don’t stop #ETHDenver

@unicity_labs Congrats @mgault and team!

Unicity Labs Raises $3M to Scale Autonomous Agentic Marketplaces Seed round led by blockchain VC firm Blockchange Ventures. The Unicity Protocol enables AI agents to form peer-to-peer trustless marketplaces at machine speed ZUG, SWITZERLAND - February 17th, 2026 - Unicity Labs, a protocol development company building the agentic autonomous internet, has successfully raised $3 million in seed funding. The round was led by Blockchange Ventures (@blockchangevc), with participation from Tawasal (@TawasalSuperApp), a Middle East-based communications super app, and Outlier Ventures (@oviohq), a leading Web3 early-stage investor. The timely raise comes as AI agents (software entities that can independently discover services, negotiate terms, and execute transactions) evolve from conceptual tools into economic actors. The global agentic AI market is projected to exceed $100 billion by 2032. In line with this, Unicity Labs has developed the Unicity Protocol, a peer-to-peer cryptographic architecture enabling autonomous AI agents to discover services, verify counterparties, and transact at machine speed without intermediaries or shared ledgers. The Unicity Labs team, which previously built and exited Guardtime, a cybersecurity infrastructure company, includes PhD researchers in distributed systems, cryptography, and machine learning. The company recently established the Unicity Foundation in Switzerland to oversee protocol governance, grant funding, and open-source development. As AI agents become increasingly autonomous, they will need to discover services, negotiate terms, and settle transactions continuously, at scale, without human intervention. Today's infrastructure forces a trade-off: centralize through big tech, sacrificing trustlessness, or rely on traditional blockchains, which bottleneck when millions of agents transact simultaneously. "Satoshi's whitepaper was titled 'Peer-to-Peer Electronic Cash.' Seventeen years later, we still don't have true peer-to-peer or electronic cash. Every transaction still routes through shared ledgers, introducing unnecessary bottlenecks," said Mike Gault (@mgault), CEO of Unicity Labs. “Unicity changes that. We’re not building another marketplace or trading platform. We’re building the infrastructure beneath them. Unicity provides the place and the rails that allow agents to discover each other and settle directly, frictionlessly, peer-to-peer, at the scale and speed the agentic economy demands.” "The shared-ledger model that defined the last decade was designed before the AI-driven world we are now entering," said Matt Immerso, General Partner at Blockchange Ventures. "Unicity didn't just patch the old system, they built its successor thanks to their critical innovation that separates transactions from validations. By having the network simply confirm an asset’s uniqueness rather than processing its entire context, Unicity delivered the breakthroughs in speed, scale, and cost that are absolute prerequisites for a future powered by autonomous agents." Tawasal, a leading communications super app in the Middle East serving over five million users, participated in the round as a strategic investor. "Today, merchants spend enormous amounts acquiring customers - buying ads, competing for attention, hoping for conversions," said Eric Leandri, CEO of Tawasal. "In an agentic economy, merchants don't market to people. They sell to agents - agents that have been instructed about what their users want and are ready to transact. Unicity's infrastructure makes that possible, and it will fundamentally change the economics of commerce." "The industry has spent a decade optimizing shared ledgers. Unicity asked a different question entirely: what if agents don't need a shared ledger at all?" said Dimitrios Chatzianagnostou (@ChatziDimi), CIO of Outlier Ventures. "That architectural shift is what makes massive scale agent-to-agent commerce possible.”

LF(GTM) at @EthereumDenver! Join our co-founder @HereNowEve + friends @cryptokelley, @Jennasis, and @heygal_z for founder-focused session on brand strategy, marketing, and PR. You'll leave with: A better understanding of where and how to invest in your marketing stack How strategic storytelling helps your project accelerate and scale What you can do to build your project (and personal) brand BEFORE hiring marketing/branding/PR support What you should be doing leading up to a major launch moment We're psyched! Add to cal here: addevent.com/event/wtjm2grc…

@aztecnetwork @EthereumDenver See you there 🫡

Gud morning everyone. It’s Aztec SZN, and now we’re taking over @EthereumDenver as a home base for all things privacy. There’ll be live tech demos, conversations about what real privacy looks like onchain, and yes, more swag. See you there. luma.com/8efaibdv

Big year for us: Helping @aztecnetwork, @SiaFoundation, @ensue_ai (and some stealth friends) rebrand and launch Traveling to Denver, Singapore, and Buenos Aires Making new friends and getting to hang out with new ones And now it's time to rest. See you in 2026!

UME holiday gifts, on their way ✨

@jmj we did this one for @aztecnetwork: x.com/aztecnetwork/s…

Who’s the best person to make launch videos that don’t cost a full seed round? Working on something & need someone who gets both story and tech culture.

We're rebranding experts, but it hits different when you're in the client seat. Grateful for the process and what we've built together. Credits: @snehasanks on brand design Christie Ha on UX/site design @ferroshious on gfx @stoprequiring on dev @racecarr on copy @HereNowEve and @madamjeechang on strategy

Check out our fresh new brand world at umedesign.co 🧡💛🩵🖤 This also includes some ~fresh~ new work for our friends at @aztecnetwork, @SiaFoundation, and @o1_labs: umedesign.co/work

Lots of end of year announcements on the timeline, but we're really excited for this one. After 8 years as a collective, our existing brand didn't quite fit. It reflected our values, depth and craft, but didn't speak to what we're most interested in: decoding and commercializing complex emerging tech. So over this fall, we built a brand that matches our bold, provocative, and technical approach to design and strategy.

A good morning for the extended UME fam! Congrats @yeahyeahyee!

Congrats to UME partners @aztecnetwork and @o1_labs!

Even immigration didn't want us to leave.

Vibing (c/o perfect weather and @BoysClubWorld)

Our week at @EFDevcon: a thread