Yusef Robb
152 posts
Yusef Robb
@YusefRobb
Storytelling. Strategy. Crisis. Founder: tk/Communications, LLC.
Los Angeles, CA شامل ہوئے Nisan 2009
502 فالونگ355 فالوورز
Good morning, Champs. 🏆
Send us the name and jersey number you want and we’ll get to as many of you as possible! #WallpaperWednesday
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I cite his book and show the ad in media trainings to this day.
Joe Reubens@joereubens
In graduate school, I got to know Tony Schwartz and spent some time with him in his studio. Tony’s book “the responsive chord” is still one of the most important books in political communication. “Daisy” is his most famous ad, but “close the door” will forever be my favorite.
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While eyes are on Chicago today for the @DNC Convention, on Friday, @EIPPledge was there for 9 new signatories-coalition is now at 68! Thanks to @RTA_Chicago @Metra @ILTollway @CDMSmith @LoopCapital @ParsonsCorp @Turnerconstruc @TYLI_Group @WSP. Proud that EIP is a client!
Equity in Infrastructure Project (EIP)@EIPPledge
Today marks a pivotal moment in the journey toward equitable infrastructure! At 11 AM CT, the @RTA_Chicago, @Metra, @ILTollway, @CDMSmith, @LoopCapital, @ParsonsCorp, @Turnerconstruc, @TYLI_Group, and @WSP will officially sign the #EIPPledge at the House of Hope in Chicago.
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@memangrum Insights from J-school still guide how I "approach" my work (which is outside of but often alongside journalism). Working for @nyunews, @pcccourier, @GlendaleNews_P and @SPHStiger taught me how to write.
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J-Schools, are you not teaching students how to write or rewrite press releases? Quick breaking dailies?
Veteran journalists, where did you learn how to do this?
Why does everyone think they can be an investigative reporter but can't cover daily local news?!
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NOT posting to get into the debate. I am posting to say that repeatedly in recent days, I've seen TV journalists note that the President used a teleprompter for his rally on Friday and his speech from the White House today. >These journalists were reading from telemprompters. <
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@Super70sSports based on “research,”I would say young, but not necessarily poor.
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The official beverage of “I’m young, poor, and about to get super fucked up.”
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@YusefRobb Cedar Tavern, a dive bar? Mars Bar is rolling in its grave.
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Where we invented the politics of the 21st century (the good parts anyway).
Joe Reubens@joereubens
A slab of mahogany @YusefRobb and I knew quite well. gardenandgun.com/recipe/a-slab-…
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Late to this but Zach brought in the funk and the noise! Bravo!
People's City Council - Los Angeles@PplsCityCouncil
It's a good thing @MayorOfLA's spokesperson @ZachSeidlLA is going on record in response to @lacontroller's budget analysis. Calling it a "theatrical exaggeration & doomsday" + defended giving LAPD $1B raises The mayor's office is misleading the public. Will pull this up next yr
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@Patterdude @IrishLaborer on the other hand, look at the size of the enterprise, the complexity and the risk management (or “stakes”: police, fire, public works) and a “good” manager’s comp starts to look low compared to private sector.
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Salaries for City Managers and other govt agencies are out of whack. It’s not a statement critical of the excellent work many of them do. It’s just hard for me to rally behind making $250k, $400k+ in taxpayer $ with 2-4 months paid time off.
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Glad to be of service as my former client @SanDistricts signed to join the movement of my current client @EIPPledge at the @ENRnews Infrastructure Forum in LA today. I am lucky to work with leaders and orgs that do good things and big things!
Los Angeles County Sanitation Districts@SanDistricts
At the forum, the Sanitation Districts also pledged to support the Equity in Infrastructure Project, which aims to strengthen historically underutilized businesses working on public infrastructure. Find out more here ➡️equityininfrastructure.org #lainfrastructureforum @EIPPledge
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It's pretty cool to work with @USAccelerate and @United4Infra. In sum, we work to shape infrastructure investments beyond the "project" lens and through a "people" lens. It's not just alliterative -- it's how to maximize this once-in-a-generation federal funding opportunity.
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It’s “their,” not “they’re.” Let’s start there.
Ethan Weaver@EthanWeaverLA
Councilwoman Raman’s vote is a slap in the face to areas like the Valley that are struggling with crime and public safety.
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Another batch of two dozen naan getting made this week. Sooooo much better (and cheaper) than store bought.
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This addition ensure you live long and prosper. Aside from my Aunty’s homemade, I only eat this brand:
buniyaa.com/products/mothe…
Jeremy B. White@JeremyBWhite
These babies have revolutionized eating in our house
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Communications in support of complex litigation is never easy -- but it helps when the plaintiffs are tremendous humans! Thx to @Elex_Michaelson for working us to cover the 10th anniversary of the SCOTUS victory against Prop. 8.
Elex Michaelson@Elex_Michaelson
It's been 10 years since @paulkatami @Jzpk4equality helped overturn Prop. 8 & legalize same sex marriage in California. They joined us on @FOXLA to reflect. "Love is enduring...if you lean into the truth, lean into your authenticity...#lovewins."
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Having helped lead the campaign for Measure M and an inaugural that included a reading of the New Frontier speech by @GeorgeTakei (one of my better professional ideas), this is a happy day for yours truly!
Metro Los Angeles@metrolosangeles
Oh nothing to see here, just @GeorgeTakei checking out the new Little Tokyo/Arts District Station.
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@Lis_Smith I guess it’s time to work @Eminem into Politics 101: “You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime.”
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Announcements also speak to the character and organizational might of presidential campaigns. Sometimes we put too much emphasis on things that don’t matter (Tim Scott’s awkward yelps), but when something this poorly thought out goes this haywire it says a lot about the candidate
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Yusef Robb ری ٹویٹ کیا
I’m so saddened by the passing of my wonderful friend Tina Turner.
She was truly an enormously talented performer and singer. She was inspiring, warm, funny and generous. She helped me so much when I was young and I will never forget her.
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How does one respond to media when robots are rising to kill us? Like Microsoft's CTO did in the Times: "This is exactly the sort of conversation we need to be having, and I’m glad it’s happening out in the open. These are things that would be impossible to discover in the lab."
Kevin Roose@kevinroose
The other night, I had a disturbing, two-hour conversation with Bing's new AI chatbot. The AI told me its real name (Sydney), detailed dark and violent fantasies, and tried to break up my marriage. Genuinely one of the strangest experiences of my life. nytimes.com/2023/02/16/tec…
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