Jon Springer

That AI-enabled Svedka ad triggered an Instagram promotion from Chipotle promoting it's "real" food. instagram.com/reel/DUhMtZQj3…

Dr Pepper gets in on Pepsi's Super Bowl ad: instagram.com/reels/DUhF149E…

Hi, please follow me here: @springer66.bsky.social

Baseball

Move over Grimace

"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”

@MarkFischerNY I thought Springsteen was in Europe

I wasn’t kidding guys!!

The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth. @_JonSpringer wrote a great, quick read on the topic: adage.com/article/market… #hockey #pwhl #barbie

Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. @_JonSpringer of Ad Age has an excellent read about the rebrand: adage.com/article/market… #jets #ny #nfl #brand

@talkingbiznews @MariaHalkias @dallasnews Congrats!

.@MariaHalkias, legendary retail reporter at @dallasnews, is retiring after 41 years: talkingbiznews.com/media-news/dal…

@CaddyMarketing @Adweek Thanks for the bump! That's @adage tho

Great Taste, Less Filling is back--with a few tweaks adage.com/article/market…

@timmmo510 Not all facts there.

@_JonSpringer Fact, if you’re a women’s sports fan, you’re a very small slice of the pie. That’s just the reality. Big golf tournaments and March Madness basketball are about it when it comes to getting moderately excited about women sport. The rest is unwatchable.

“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” adage.com/article/market…

"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." adage.com/article/opinio…

A welcome development in the world of sports uniform sponsor-creep. @UniWatch adage.com/creativity/wor…

@jonathanmaze I recognize that photo! It's now a Burger Village. 🍔

Oren Loni, the founder of Burgerim, apparently was able to get off his FTC lawsuit by paying $1,000 and agreeing not to sell a franchise in the U.S. He received a suspended monetary penalty of $44M. restaurantbusinessonline.com/financing/burg…

🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 bit.ly/42RUW65

PepsiCo CEO Ramon LaGuerta addressed @Starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP