Eric Ming

The point of campaigns (and news outlets) as content creators is not to win over the terminally online (🙋), but the opposite — to reach people who don't post and don't consume much political news. You know, normal people. That's the majority of Americans now (per Pew) so it's really hard to reach most persuadable voters with traditional comms. So you flood the zone with interesting stuff aimed at a wide range of audiences with a wide range of non-political interests and hope that some of it breaks through. It's like drone swarm attacks, but for messaging. Content is cheap and hyperscalable, so it's OK if the vast majority gets filtered, as long as some gets to the target.

Conservatives backing themselves into a corner where they have to pretend to be excited to watch 55 year old Kid Rock on their phone at halftime tonight is funnier than anything we could say or do to them.

Christine Baranski is in early talks to star in ‘THE WHITE LOTUS’ Season 4.

The Packers are sticking with Brandon McManus at kicker per MLF.

Ohio Valley-style pizza, in which the crust is baked and the toppings are put on cold

we just spent a week on this website watching liberal content creators get ripped to shreds for making money. meanwhile, a major american media company is investing millions into a conservative online content brand 👍