Kunal

Alright. Time to launch. v1 of "Guide to running Shopify ads" is here. The goal is to help you learn everything from how search ads work to how you do your keyword research, set up and optimize your campaigns, etc. Link in thread 👇🏻

Skynet when?

That was a fun night! Let's make a habit of it every time you're in town

Mission success! Built a Slack <> Linear integration which will summarise the slack thread into the selected Linear issue. Slack chats either never get added as a comment in Linear and is time consuming. Now it’s just going to be a few clicks 🤘🏻

Working on a small AI assisted internal tool today… let’s see how it goes

Look who's back

8 years since I adopted Dany ♥️ The hunger for food is never ending

@Bonthoux Back from the dead 😂 has been a long ass hibernation but finally got things sorted and moving on my end now. Gotta resurrect myself across socials and Slack now

@eternerd He's back? 👀

@faridmovsumov Thanks Farid! Been a long hibernation but finally back 😅

@eternerd Welcome back 🙌

@0x15f Noticing any difference?

My Houseplant incense finally arrived!

@seempaq @ayysoni Not as huge as those cookies tho amirite 😂

@ayysoni @eternerd Wow huge

One year ago, at 20 I made the biggest bet of my life by investing $70k into Recheck with @eternerd Today, I'm making a different kind of bet: I’m stepping away from Recheck as a co-founder to go all-in on building AI-native products as an indie hacker again. There’s no drama here. No secret story. As Recheck grew, something shifted quietly: I found myself getting most excited when I was sketching new tools, shipping tiny prototypes, or playing with AI workflows that had nothing to do with "a Shopify app." The honest truth is I love being an indie hacker. Small loops. Weird experiments. Shipping fast. Having the freedom to say, "This idea doesn't fit the current product, but I'm building it anyway." Shopify has been an amazing ecosystem to learn in. But it’s also a box. Most ideas have to pass one filter: "Does this help Shopify merchants enough to be worth building?" Over the last few months, I realized I'm excited about a different game: - AI-native, high-leverage tools - Not tied to a single platform - Lots of shots on goal instead of one long, narrow road - Going back to that indie hacker mode where I can spin up, test, kill, or double-down quickly For a while, I tried to rationalize it away. "Maybe you’re just tired." "Ship this next feature and the spark will come back." But your energy is hard to lie to. You can push through misalignment for a quarter. You can't fake it for a decade. So after a lot of long calls and very honest conversations, we made the grown-up decision: Kunal will keep leading Recheck deeper into the Shopify ecosystem. I’ll step away and go build the strange AI-first stuff that keeps me up at night. We get to protect the friendship, respect each other’s paths, and avoid the quiet "what if" resentment 5 years from now. I'm insanely grateful for Kunal, and I think I won the co-founder lottery with him. He took a wild bet with me when this was just an idea. We shipped hard things, handled the unsexy work, and turned Recheck into a real, useful product for huge brands. Whatever Recheck becomes next, I’ll be cheering from the sidelines. Here’s what I’m betting on now: - Smaller, faster build cycles - AI-native products from day one - Systems that give people outsized leverage - The belief that your 20s are for aggressive exploration Walking away from something that's working is way harder than walking away from something that’s failing. But the original bet was never on one app or one platform. It was on myself. This is just the next version of that same bet. 🫶🏻

@EmiliHorncastle @ayysoni Aww thank you so much Emili! 🫶🏻

@ayysoni @eternerd Good luck for you too amazing people! You are both so talented and kind. I’m cheering here for both of you 💚🦖💚

@heysandy801 @ayysoni No beef cuz we didn't kill the cow.... Idk if that even makes sense 😂

@ayysoni @eternerd a split without beef? how is that possible?! j/k guys - so cool to see the honesty in it all. rooting for y'all!

@heysandy801 @ayysoni @recheck_app @Shopify Yes sir, that's the plan for both of us!

@eternerd @ayysoni @recheck_app @Shopify good on y'all to chat about it and come to terms in real ways. :) i foresee major crushing happening in 2026!

Bit of an update from my end. @ayysoni and I are parting ways on @recheck_app As Recheck has grown, our interests have diverged. Ayush is more excited about AI and not be restricted by the platform, while I still feel strongly about continuing to build on @Shopify

Rather than feel "what if", we've decided to pursue our own ideas. I'll always be grateful for everything he's done to get our product to where is today, and we've thoroughly enjoyed our time together. Will be cheering him on for the next chapter of his journey 🫶🏻

@denniscessan Dude you just keep crushing it!

Just shipped pre-checkout experiences for Checkout Links 💃🏽 Bundle builders, variant pickers, whatever you need - goes right before checkout in a distraction free experience 🙌🏽 Setup takes 60 seconds - works on all Shopify plans ✅ See how it works 👀

@kylebigley @Shopify 🏃🏻

Don’t be caught lacking this BFCM. Get the best SMS solution on @shopify for recovering abandoned carts.

@kylebigley Working towards buying the anniversary ring 😂

Happy tuesday. What are you building today?