
Surveillance pricing is here - and it's changing how companies decide what YOU pay.
Instead of one price for all, companies now use your personal data to determine the maximum you'd be willing to spend. Your browsing history, location, income level, even how often you open an app - it all feeds into AI algorithms that price discriminate against individual consumers.
The examples are alarming: Delta announced plans to use AI for personalized ticket prices (before public backlash). Amazon changes product prices every 10 minutes. Target's app charged $100 more for a TV when a shopper was in the parking lot versus further away.
I recently spoke with @readersdigest about this troubling practice. As I explained: "Surveillance pricing egregiously invades everything about you to determine what you, as an individual, would most likely be willing to pay - rather than the universal pricing model we're all historically used to."
The good news? The FTC is investigating and there are promising bipartisan legislative efforts underway. But until comprehensive federal privacy laws exist, this practice continues.
My advice: Browse in incognito mode, clear your cookies, use a VPN, and always shop around. "Treat every 'personalized offer' with a healthy dose of skepticism."
Check out the full article here: rd.com/article/proble…

English
















