Olmstead Williams Communications

Univision spotlights BioscienceLA’s Sparks program at Compton College. Middle and high school students stepped into the lab to run DNA extraction and forensic experiments, gaining early exposure to careers in the life sciences. bit.ly/3PxP7rL

AI the first place people learn about your company. This month’s OWC #eNewsletter explains how earned media drives AI visibility, why #GEO matters, and what companies need to audit to protect their online reputation. bit.ly/4sAGmLZ

OWC secured coverage on @local4 WDIV NBC Detroit on a patient's heart recovery story supported by Impella. The segment brings visibility to both the patient journey and the role of advanced heart technologies in critical care. Watch the segment: bit.ly/4lYKmDO

Earned media has long built reputation and awareness. It now plays a direct role in how organizations appear in AI-driven search results, influencing what information is surfaced and which companies are recognized.

💻 Muck Rack’s recent "State of AI in PR 2026” report found more than three-quarters of public relations professionals use generative AI in their work. Click here to access the full report: bit.ly/4rFoQFd

Major announcements receive the most attention in communications strategies, but smaller moments also shape reputation. The way organizations respond to everyday questions or unexpected challenges reveals just as much about their values as large public initiatives.

🎭 You wouldn't think it, but CEOs and entertainers have something in common. Both understand that communication is the art of timing and storytelling and that engaging an audience requires brevity and a punch line that delivers. bit.ly/41XuFnX

AI is changing how people discover companies. Only 2% overlap exists between journalists PR teams pitch and sources AI cites. We’re tracking how AI discovery is reshaping media influence, brand reputation, and earned media strategy. bit.ly/4rFOeuC

Communications is often treated as the final step in decision making. Plans are finalized, then communications is asked to announce them. When communications leaders are involved earlier, they identify risks, anticipate stakeholder concerns, and strengthen the strategy itself.

Communications crises rarely appear out of nowhere. Early signals include employees raising concerns, stakeholders asking harder questions, and conversations spreading across channels. Organizations that recognize these signals early have time to prepare. bit.ly/3NfWRxQ

🎙 On the latest episode of #TalkPR, Alan Silberberg, founder and CEO of Digijaks, joins us to discuss the rising threat of cyberattacks and what it means for business leaders. bit.ly/4b7VpH1

A video of the McDonald's CEO tasting their new burger sparked debate online. Burger King executives soon posted their own confident bites. The takeaway: audiences recognize authenticity quickly. Leaders are the most visible representation of their brand. nyti.ms/4syNGHG

Businesses need comprehensive, integrated communications strategies, from social media platforms to streaming content, podcasts, and digital marketing, to adapt to 21st-century storytelling. Here's how: bit.ly/4giZWa1

🤳From @socialmedia2day: A recent Adobe study says nearly half of U.S. consumers now use TikTok as a search engine, drawn to its short-form videos, personalized content, and authentic storytelling, and that number has jumped nearly 20% in just two years. bit.ly/4b0EYw4

👥 AI risk now requires formal evaluation to identify exposure and establish readiness for threats that include misinformation, targeted attack, and synthetic content. Click here to review our AI risk assessment: bit.ly/4o6KBNp

#TBT: Warb Lee is the founder and CEO of Alen, a leader in the air purification industry. He speaks candidly in the latest #TalkPR episode about Alen's origins, and what to expect from the company's newest products. bit.ly/3LKgMnT

📈 The latest from @PRNEWS: If you’re not tracking these 10 PR KPIs in 2026, you're already behind. Learn what they are here: bit.ly/40a7Pb4

CEOs have a choice: either shape the story or be left out of it. Here are 5️⃣ steps to not be left out, own the headlines and step up your game. bit.ly/3EyMFMD

Companies are predicted to grow their influencer budgets this year from an average of 15 to 40 percent. CEOs should treat influencer marketing as a PR initiative. Learn more about building your B2B #influencer campaign: bit.ly/4agzSLP

OWC secured an interview with WhatTheyThink and Infigo CEO Doug Gibson. The company recently reported an 18% growth in 2025, driven by rising demand for digital ordering, personalization, and automation across the print industry. bit.ly/3MQaKT9