PRNEWS

This week's PR Roundup👇 🍔 In-N-Out: zero posts, 2,567% engagement jump. Michael B. Jordan did so much for the brand with one burger. 🏬 Macy's CEO: named tariffs, gas prices and geopolitical risk an issue. 🛁 Lush: bath bomb. Purpose meets product. buff.ly/rEXV4cE

She was the first female PRSA president. The only person to win PRSA's top 3 individual honors. A 63-year career dedicated to advancing PR education. This #WomensHistoryMonth, we honor the "First Lady of Public Relations," Betsy Ann Plank. 🔗 buff.ly/6ynI3Xq

Your brand now has two voices — what you publish, and what AI tools say about you. Are you managing both? The modern comms stack: Voice. Velocity. Verification. 🔗 buff.ly/PbjWGCJ

This week's #PRRoundup: 🎯 Target cuts prices to win back families—but is it strategy or spin? 🏛️ White House tells GOP to ditch "mass deportation" messaging (and why that's a comms red flag) 🤖 Only 24% of people say CEO visibility builds trust buff.ly/EM5gI5y

SXSW isn't won by the person who attends the most sessions. It's won by the person who prepared, networked intentionally, and didn't overschedule. Strategies 4–6 from our latest piece 👇 buff.ly/t3tesTM #SXSW

Anthropic said no to the Pentagon — and walked away from a ~$200M contract to protect its AI safety guardrails. Values-driven comms or savvy narrative strategy? Probably both. 📖 buff.ly/t1iOsNX

This week's PR Roundup: 🔴 Claude goes down during its biggest news cycle—and stays quiet 🍔 McDonald's CEO becomes a meme; Burger King gets 4.5M views off it 🌱 New report: sustainability messaging still matters. A lot. buff.ly/YuiYbMJ

Alix Earle’s Netflix deal isn’t about exposure — it’s about ownership. Here’s the PR playbook behind the move ↓ buff.ly/DJnuoFB

USA Hockey swept both Olympic hockey golds for the first time in history. Then a viral clip happened. Then: silence. In PR, silence isn't neutral—it's a strategy. And it may have been the wrong one. New from @PRNews 👇 buff.ly/C5yl5F9

PR trailblazer alert 🚨 Meet Joseph Varney Baker — the first Black American to found a PR agency and a pioneer whose impact still shapes our industry today. Read more: buff.ly/VOilwdu

This week’s #PRRoundup: 🔹 BAFTA shows how not to apologize 🔹 Employees now outpace CEOs in brand trust 🔹 Burger King updates the Whopper after 10 years of complaints What PR pros need to know 👇 buff.ly/2uzmB9r

Still tracking vanity metrics? You might already be behind. Here are the 10 PR KPIs every comms pro should be measuring in 2026 — from narrative velocity to earned search impact. 👇 Check out a couple here, then read the full list: buff.ly/GaTAh1K

This #BlackHistoryMonth, we’re honoring Inez Kaiser—the first Black woman to own a PR firm in the U.S. Her story is a powerful reminder of the pioneers who shaped our industry. Read more: buff.ly/endLkCE

AI mistakes go public. Bush joins Substack. ANTM backlash resurfaces. This week’s PR Roundup breaks down what it all means for trust, accountability & reputation. 🔗 buff.ly/JF9uGF2

Is job-hopping really the fastest way to grow your PR career? 🤔 This piece explores why loyalty, long-term thinking and strong culture might be the smarter bet in today’s era of constant career flux. 🔗 buff.ly/nQdL4fT

This week’s PR Roundup: 🐶 Ring’s Super Bowl ad sparks privacy backlash 🏢 Palantir CEO faces employee pushback 🤖 Audiences pan AI-powered Super Bowl commercials What it all means for trust, transparency & modern PR ⬇️ buff.ly/mMQB0dT

The “Moltbook moment” is here. 🤖 An AI-native platform is sparking intrigue—and concern—across the communications industry. What does it mean for trust, authenticity and influence? Read more: 🔗 buff.ly/Uz608qN

Mega-sporting events = mega reputation risks. 🏟️ From political flashpoints to social media firestorms, today’s biggest games are the ultimate stress test for brands, sponsors and organizers. Here’s how comms teams can stay ahead ⬇️ buff.ly/iLRNKui

Celeb Super Bowl ads 🤝 cheaper chips 🤝 Denny’s Vegas weddings 💍 This week’s PR Roundup looks at how brands are winning (or risking) attention during high-stakes moments. Read more: buff.ly/zqHYODT

🎤 Super Bowl + Bad Bunny = big halftime energy AND big leadership lessons. 🏈🔥 Swipe through our carousel for PR-ready insights on crisis leadership inspired by the performance — and read the full breakdown ➡️ buff.ly/NILVFYQ