
With #artificialintelligence (AI) becoming central to travel strategy, "AI-native" has emerged as the sector's favorite new label. The term has become a strategic catch-all, carrying various meanings for companies at different stages.
In a legacy overhaul, Sabre restructured its leadership team, later unveiling a “once-in-a-generation rebuild” of its tech stack with #AI compatibility in mind. @Airbnb said it is layering AI across its experience to transform service, while Riyadh Air partnered with @IBM to make #Riyadh an AI-driven #airline.
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