hashmark

WHO’S WHO: Hundreds of millions of fake profiles are out there, copying real people, brands, & businesses. On @CNN, @umanitek's mission takes the stage, tackling impersonation in the age of #AI. The Guardian helps you spot them before it’s too late. Soon: umanitek.ai/product/

NOT A GLITCH: No, you’re not hallucinating, it’s 2026. #AI will blur the edges. We’ll keep drawing the lines. #HappyNewYear2026 from all of us at @HashMark_io.

What remains real in the age of AI? Trust, responsibility, and people who choose to build for the greater good. We fully support our founder, @jurepozun, as he joins @umanitek's mission to help shape safer, human-aligned #AI. cc @origin_trail

TRUST MODE: Activated. @umanitek launched the Red Teaming initiative — a global call to fight deepfakes and #AI misuse. 🚩 One red flag. A signal to those who want safer, human-aligned AI. Join the good fight: umanitek.ai/red

@HashMark_io joined @origin_trail 's #DKGcon as @umanitek launched the Red Teaming initiative to fight deepfakes & #AI misuse. @jurepozun was there supporting the mission for safer, human-aligned AI. Join the initiative: umanitek.ai/red #AI #TechForGood #DigitalSafety

Fun morning ride with Sir @richardbranson and @umanitek chairman @ChrisRynning discussing Internet safety in the age of AI 🚴🚴🚴

NYC MOMENTS: @hashmark founder, @jurepozun, joined @origin_trail at #DKGcon — part of @KGConference at @cornell_tech and the @Microsoft Garage — to support the launch of @umanitek’s Guardian Agent. Proud to help tell the story behind tech for a safer internet. #AI #TechForGood

Umanitek's Guardian Agent helps people control their digital identity and fights harmful content online. Powered by @origin_trail DKG. Secured by @NeuroWebAI on Polkadot.

LIVE FROM NY: hashmark’s founder & creative director @jurepozun joined @origin_trail's team at #DKGcon — part of @KGConference at @cornell_tech and the @Microsoft Garage. Proud to support the launch of @umanitek’s Guardian Agent & the mission for a safer internet.#TechForGood #AI

TRUST TECH: A safer internet is no longer just a vision. @umanitek's Guardian Agent made its debut yesterday in NYC at @origin_trail's #DKGcon, part of @KGConference & @Microsoft Garage meetup. Proud to shape the storytelling with creative direction from our team.#TechForGood #AI

BRAND NEW: In the age of #AI, trust isn’t optional — it’s everything. We’ve partnered with @origin_trail to bring to life their new #website and #brand message that reflects a powerful truth: In a world driven by algorithms, deepfakes, and endless noise — Trust the Source.

NEW WORK: We've partnered with Trace Labs, @origin_trail, @ECPCanada & AMYP Ventures to create @umanitek — a brand dedicated to solving #AI challenges like deepfakes, IP theft, & illicit content. The goal: a safer internet.🌐 #EthicalTech #InternetSafety #TechForGood #umanitek

UMANITEK: Setting the standard for internet safety Today, artificial intelligence (AI) is rapidly reshaping the Internet, driving a historic transformation in how we engage, work, and communicate online. However, the rise of generative AI has also led to an explosion of deepfakes, hallucinating language models, and the rapid creation of untrustworthy content - threatening the foundation of authentic communication and learning. AI-generated content now dominates the internet, making it increasingly difficult to distinguish reality from fabrication. While AI unlocks significant advancements, it also introduces equally substantial risks, from intellectual property infringements to illegal content, such as child sexual abuse materials. It is for this reason, we founded umanitek. At umanitek, our mission is to fight against harmful content and the risks of AI by promoting technology that serves the greater good of humanity. Our founders, Trace Labs, Ethical Capital Partners and AMYP Ventures AG (part of a Piëch/Porsche Family Office) bring together their capabilities in building reliable and trusted AI systems, their connection to networks that fight for the removal of internet harm, and their ability to raise awareness of the importance of knowledge and education in the age of AI. But this is too big of a challenge to go at it alone. Recognizing the magnitude of this issue, we actively seek partnerships with institutions and individuals dedicated to ethical AI development. We want to partner with investors who are focused on “tech for good” solutions where societal impact is of equal importance to commercial success and to work with tech leaders, policymakers, and law enforcement to make internet safety the standard in the age of AI. Balancing innovation with responsibility in the age of AI. Our vision is to leverage umanitek’s technology to enable corporations and individuals to control their data, technology, and resources without compromising security, privacy, or intellectual property. Here’s but one quick example of how umanitek will work. Far too many people are concerned about the non-consensual sharing of their personal images or those of their children. Umanitek will enable companies, law enforcement, NGOs, and individuals to upload “fingerprints” of personal photos to a decentralized directory. This system will help large technology platforms identify and prevent the distribution of such content. In the potential next step, it also significantly streamlines the prosecution of offenders by collaborating with law enforcement while reducing the cost and complexity of legal action related to copyright infringements. When organizations and individuals can choose what to share and how to share it in a secure and verifiable way, all internet users benefit. Protecting legitimate content and preventing large language models from training on non-consensual data are integral to harm reduction online. We believe this is an important step to making internet safety the standard in the age of AI, reducing harmful content, and enabling trusted AI solutions. Fighting the good fight. "We invested in OriginTrail to drive transparency and trust for real-world assets. Now, we’ve co-founded umanitek to combat harmful content, IP infringements, and fake news—leveraging OriginTrail technology across internet platforms." - Chris Rynning, AMYP Ventures AG (part of a Piëch/Porsche Family Office) An unprecedented alliance for ethical AI. Umanitek stands out by combining the expertise of three leaders in their fields: Trace Labs (core developers of OriginTrail) – The pioneers of neuro-symbolic AI, building trusted and verifiable AI systems. They are the developers behind the OriginTrail Decentralized Knowledge Graph (DKG), a technology that enhances trust in AI, supply chains, and global data ecosystems. Ethical Capital Partners (ECP) – A private equity firm seeking out investment and advisory opportunities in industries that require principled ethical leadership. Founded in 2022 by a multi-disciplinary team with legal, regulatory, law enforcement, public engagement, and finance experience, ECP's philosophy is rooted in identifying companies amenable to a responsible investment approach and working collaboratively with management teams in order to develop strategies to create value and drive growth. AMYP Ventures AG (part of a Piëch/Porsche Family Office) – A venture capital group backing game-changing AI and Web3 initiatives with the potential for global impact. This is a collaboration that combines the knowledge of AI, cutting-edge research, and technology with ethical investment strategies to create the standard for internet safety in the age of AI—an AI solution that will serve humanity. Subscribe for updates at umanitek.ai to stay in touch and be among the first to learn about cofounders, contributors, and partners of umanitek, as well as reserve a spot to test-drive umanitek’s products at their release.

Notifications ON 🔔

Strike through h̶a̶r̶m̶f̶u̶l̶ ̶c̶o̶n̶t̶e̶n̶t̶, I̶P̶ ̶i̶n̶f̶r̶i̶n̶g̶e̶m̶e̶n̶t̶s̶ and f̶a̶k̶e̶ ̶n̶e̶w̶s̶. In the age of AI, make internet safety a standard.

On Trac(k) Special: The Shift to Human-Centric AI x.com/i/broadcasts/1…

BRAND CODE: Sharing the stage with Internet pioneers, #AI experts & builders at @origin_trail's #DKGcon2024 was an honor. Founder @jurepozun spoke about #branding and impact in the #tech, #web3 & #AI space, where obstacles for concepts and products to reach new users are higher.

Jure Pozun @HashMark_io at #DKGcon2024 about brand building in #Web3: "Brand is an experience, something that people care about". This perfectly captures why #Web3 needs authentic community building & seeing it in our incredible community means we are on the right #trac(k)!

What’s next after creating top tech with @origin_trail? Jure Pozun from @HashMark_io showed us how to create an impactful brand toolkit: (i) 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻; (ii) 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆; (iii) 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆. #DKGcon2024

WARMING UP: Our #branding workshop at @origin_trail’s #DKGcon2024 in Amsterdam is just about to start. 👇