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This is how international fashion brands kiII Indian crafts. This is East India Company redux. @RalphLauren is selling this PRINTED bandhani skirt for a whopping 44,000 INR, without mentioning that it is Bandhani.
First of all, Bandhani or bandhej is a millennia old Indian tie and dye craft technique that has been seen even in the Ajanta paintings. Bandhani is created knot by painstaking knot by artisans whose skill is passed down not in design schools but across generations. Every dot in a bandhani saree is a decision made by human fingers, a tiny act of devotion to craft. Every bandhani textile is unique. Even the word Bandana in English has come from Bandhani.
But Ralph Lauren bastardizes Bandhani with a cheap printed cotton wrap skirt, a machine approximation of centuries of handwork, listed blandly and prices it at ₹44,800, with not a word about India, not a word about the artisans whose ancestors built this language of cloth. Real hand done bandhani skirts in Bharat cost less than 5000 Rs!
Ralph Lauren stole the aesthetic and erased the ancestry, just like the British East India Company did! Absolutely shameful!

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