NewForm AI

In the past year, we’ve grown from 0 to 30+ clients, servicing brands like Binance, Acorns, Western Union, and Flo Health. We’ve helped them get: • 10 Billion+ paid views • 1 in 250 paid views on TikTok • 2,500 TikTok ads/month Here's how we're defining the agency of the future 🧵

Excited to launch WillBot, the first AI performance marketing agent that can actually WATCH your ads. Most AI marketing tools suck. They lock you into generic workflows, lack context, and rely on "industry" data. Built on Gemini 2.5 Pro and Claude 3.7, WillBot changes everything: 1. Syncs instantly with your ad platforms (Meta, TikTok, Google, etc.) 2. Watches your ads, analyzes performance, and generates actionable insights 3. Operates through natural language—just ask it anything, right from Slack It’s like having a media buyer, creative strategist, and data analyst available 24/7 in your pocket. With a single prompt, WillBot can: 🔎Analyze 1,000s of hooks, bodies, creators 📈 Generate detailed charts & performance reports 📝Craft unlimited high-converting scripts in any language 👀 Monitor ad accounts and notify you instantly about performance shifts We’ve already analyzed >$100M+ in ad spend with WillBot. To celebrate the launch, we’re sharing a FREE creative report including: - 50 proven hooks across industries - Optimal Meta & TikTok account structures - Access to our database of 1,000+ vetted creators Reply "WillBot" below and I'll send you the report!

THIS is where you should be putting your paywall 👇👇

The SECRET to gaining the MOST CONVERSIONS off of your ADS 👇👇

What's a good App Conversion Rate 🤔🤔

Google is dead... sort of. AI models and social platforms are taking over. How do you search?

Distribution Ep. 4 features @jakemor from @Superwall (#1 paywall optimization platform). Jake shares how he went from losing $25k in ad spend to building a $3.5M ARR fitness app through ruthless optimization, and why he thinks most founders overcomplicate growth. His simple but effective approach to monetization changed how we think about paywalls. Most fascinating? His take on the future: 80% of Superwall's new customers are first-time creators using AI to build apps. "The bar for retention will be higher than ever, but someone's going to nail it and hit $50M ARR as a solo founder." Watch the full episode to learn his full playbook on turning apps profitable, his approach to price discrimination, and why he believes AI will fundamentally reshape how we build and monetize mobile apps. Full episode below: youtube.com/watch?v=0_WKb0…

$8M for 30 seconds. A #SuperBowlLIX ad is IMPOSSIBLE for most businesses. For just a few grand, you could get an agency to distribute 60 unique videos that reach millions of your target customers—driving real conversions, not just impressions. We recently helped a startup cut their CAC by 48% by launching high-velocity performance campaigns Unlike a one-time ad, every video is an asset that is optimized in real-time to bring in more customers You don’t need a Super Bowl budget to win. You need smart distribution.

I thought gambling was regulated But these companies are bypassing laws and making bank using agile loopholes Here’s what I found—who’s building, how they’re distributing, and how they’re staying online 👇🧵

The SECRET to your videos flowing PERFECTLY 📱📈

Thank you @shouchew, very cool!

> Bydance’s Gauth math taken down from AppStore > not-Bytedance Guth math now #2 in education Crazy work but respect the game…

Bootstrapped biz do it better. Hokkaido team offsite. Sneak peak, edit soon…

The SECRET to creating WINNING videos 🤫📈

How you should OPTIMIZE your ORGANIC vs PAID CONTENT 📈🙌

We've hired over 10 more folks at @NewFormAI (an ads agency) in the past few months and we've learned a ton from hiring. 4 Insights and thoughts from our experiences as an agency: 1/ Merit-based recruitment transcends credentials. Traditional pedigrees - degrees, past employers, prestigious backgrounds - are secondary to demonstrable expertise. We evaluate talent purely on execution capability. 2/ Non-traditional talent pools yield exceptional ROI. Our highest performers often emerge from unconventional paths, bringing intense drive and domain mastery without institutional polish. They consistently outperform "prestigious" hires. 3/ Retention strategy: Proactive compensation + radical outcome focus. We preempt salary discussions and grant complete autonomy in work structure. 2AM or 2PM - delivery timing is irrelevant if outputs excel. 4/ Specialized role optimization drives scale. Rather than forcing generalist approaches, we identify and leverage individual strengths. Example: Converting a content creator into our head of editing unlocked massive efficiency gains.

We write 1000+ TikTok Ad scripts every month Today I'm giving my scriptwriting SOP (and my process) away for free. Like + Comment "Script" and I'll DM you ⬇️

This is the most important metric for consumer apps working with creators: Cost per Winning Creative Creative performance follows an extreme power law, meaning the 80/20 rule is actually even more significant here. Just 3% of creatives (two standard deviations from the mean) drive half of all results, and in some ad accounts, the disparity is even more drastic. The top creatives are so much better than the average ones that you shouldn't waste time optimizing mediocre assets. Be ruthless: find winners, and if something isn't performing, drop them.

This is the BEST HOOK to going viral in 2025👇👇

Top 10 tips on how to batch content and test creative for ads:

The BEST content style to scale your brand 👇👇