Ivan Clavijo

Nothing beats being surrounded by a crowd that holds space for the music and doesn’t let the little things get in the way of the reason we’re all there

Ahora es más caro conseguir una entrada de reventa para el partido entre Colombia vs Portugal que ingresar a la final del Superbowl. [Wall Street Journal]

Men spend $360 to $960 a year on hair loss treatments and will try literally anything if there's a chance it works. The men's hair loss prevention market was valued at $4.5 billion in 2024 and is projected to hit $7.2 billion by 2032. The minoxidil market alone is at $6.6 billion globally. Hims has over 2.5 million active subscriptions and did $2.35 billion in revenue in 2025. Keeps, Ro, and a growing list of DTC brands are all going after the same consumer. That level of competition is what makes me interested. Here's why. > SHAREABILITY Will the person who buys this talk about it? Recommend it? Think about BREZ. You bring it somewhere and someone asks what is that. There's an interest factor built in. Men's hair growth has that same energy right now. The stigma is completely gone. Guys talk about minoxidil and finasteride the same way they talk about creatine. The conversation is already happening everywhere. > EDUCATED MARKET Multiple competitors in the space means consumers already know what they want. You don't have to spend the majority of your budget teaching people the category exists. With BREZ we had to do a ton of market education and it was expensive. Men's hair growth is the opposite. The education is done. Your job is to give them a better version of what they're already buying. > RECURRING BY NATURE You don't buy minoxidil once. This is a 12+ month commitment for anyone serious about it. Subscription is built into the product by default. Treatments run $30 to $80 per month depending on the brand and whether you're bundling minoxidil with finasteride. > PRICE POSITIONING Position middle of the pack. If you can start higher end, do it because you have more room to adjust down. But you don't want to be so far above the market that people go looking elsewhere before they even try you. > CHANNEL FLEXIBILITY Men's hair growth can run across Meta, Google, TikTok, AI search, affiliates, influencers. If you can only advertise on one platform you have one arm tied behind your back. This category doesn't have that problem. > MARKET SIZE 50% of men experience hair loss by age 50. Over 80 million people in the US alone are affected. The DTC brands eating into this space are still early compared to where the demand is going. Telemedicine platforms like Hims and Keeps have made access easier than ever and online distribution is the fastest growing channel in the category right now. Shareability, educated consumers, built-in subscription, flexible channels, and a market that's growing faster than the competition can keep up with. That's what I look for when evaluating whether a category is worth entering. Men's hair growth checks every single one.