That AI-enabled Svedka ad triggered an Instagram promotion from Chipotle promoting it's "real" food. instagram.com/reel/DUhMtZQj3…
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Jon Springer
9.3K posts
Jon Springer
@_JonSpringer
I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social
New York, NY Tham gia Eylül 2009
2.1K Đang theo dõi3.5K Người theo dõi
Dr Pepper gets in on Pepsi's Super Bowl ad: instagram.com/reels/DUhF149E…
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"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”
E.J. Schultz@ejschultz3
Anthony Edwards' season might have ended last night, but he is just getting started as an endorser -- an inside look at his work for Adidas: adage.com/article/market…
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Jon Springer đã retweet
The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth.
@_JonSpringer wrote a great, quick read on the topic:
adage.com/article/market…
#hockey #pwhl #barbie
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Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule.
@_JonSpringer of Ad Age has an excellent read about the rebrand:
adage.com/article/market…
#jets #ny #nfl #brand
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.@MariaHalkias, legendary retail reporter at @dallasnews, is retiring after 41 years: talkingbiznews.com/media-news/dal…
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Great Taste, Less Filling is back--with a few tweaks adage.com/article/market…
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@_JonSpringer Fact, if you’re a women’s sports fan, you’re a very small slice of the pie. That’s just the reality. Big golf tournaments and March Madness basketball are about it when it comes to getting moderately excited about women sport. The rest is unwatchable.
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“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” adage.com/article/market…
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"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." adage.com/article/opinio…
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A welcome development in the world of sports uniform sponsor-creep. @UniWatch adage.com/creativity/wor…
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@jonathanmaze I recognize that photo! It's now a Burger Village. 🍔
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Oren Loni, the founder of Burgerim, apparently was able to get off his FTC lawsuit by paying $1,000 and agreeing not to sell a franchise in the U.S. He received a suspended monetary penalty of $44M.
restaurantbusinessonline.com/financing/burg…
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🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 bit.ly/42RUW65
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PepsiCo CEO Ramon LaGuerta addressed @Starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP
Jon Springer@_JonSpringer
That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour. adage.com/article/specia…
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