Max Reel 🟧

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At the end of 2023 I met the person who ran GreenpeaceUSA's campaign against Bitcoin. I expected it to be tense. But it wasn't. He told me he'd read almost all of my responses to the posts they'd made on Twitter. "I wish we'd engaged with you and people like you from the outset," he said. Two months later he left Greenpeace. A few months after that they ended the campaign entirely. It was the most well-funded, yet the worst result in their history. I keep coming back to that phrase. "People like you." Not me, but a whole group: Troy Cross, Margot Paez, Elliot David, Susie Violet Ward and many others. We were working independently, with no budget and no coordination. We just shared data and conviction. It is a great story of a decentralized response beating a multi-million dollar centralized campaign, by a combination of having the truth behind us, and expressing that truth in such a way that reasonable people could see. That recipe has two parts, and it's like giving a glass of water to someone dying of thirst. The first part is truth, there must be water in the glass. The second part is the container, how you hold and deliver that truth matters just as much. You can have perfect data and still lose people if the glass doesn't reach them, or if the energy behind it makes them flinch instead of drink. We won because the data was right AND because enough people delivered it with the kind of energy that made opponents think rather than react. And this recipe, we can use again and again throughout Bitcoin's adoption journey, and each time a Bitcoiner builds a new Bitcoin project that involves outreach to non-Bitcoiners.

As huge as ethereum:0x249130f5e2dd4cf278180c0df8273f3592ad1247 is and will be… It was built on Tap Protocol. The most programmable protocol on Bitcoin L1.