
@neoronin_gg @EcomSapo @allanz0rd he meant campaign spending limit. it's a hard cap. the more frequently you move it the safer you will be.

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Prof Chen
248 posts






The exact bid cap formula we use for every scaling campaign: Step 1: Calculate max CPA. > If AOV is $60 and target ROAS is 3x, max CPA is $20. Step 2: Set up CBO campaign with high daily budget. Step 3: Set bid cap at adset level at your max CPA. Step 4: Monitor and adjust. > If spending at higher CPA than target: decrease bid cap by 10 to 15% > If not spending at all: increase bid cap by 10 to 15% Step 5: Find the sweet spot where campaign spends 50% plus of daily budget at target ROAS. When CPMs drop (Black Friday, slow periods): campaign automatically spends more for same cost. When CPMs rise: campaign automatically protects efficiency. This took a client from $100 per day to $12K per day at 4x ROAS.









