Typography

Good typography, in a way, becomes invisible. Its purpose is to edify and elevate the message being communicated.

[Linked] How not to butcher a font in 4 easy steps, by @kristaradoeva on @Fontsmith blog: bit.ly/2c3GOBs

The role of typography is style and clarity. Good typography makes all the difference.

Choose a typeface based on three things: functional ability, stylistic fluency, and the ability to play well with others.

Typography is an active response to content and context. More than decoration, typography reaches to the core of what is being communicated.

A typographer must become a passionate lover of language. “What language looks like” is shaped indelibly by what that language is.

Typography is a response to the specific context: What is the message? Who is it for? What is the intent? Actively answer those questions.

Don’t just love fonts, love them for what they enable you to do. Love the elegant utility for which they were created.

@braddessington Absolutely. Attention to detail changes everything. You have to see the micro details and the larger picture, together.

Embrace constraints, for that is where true craftsmanship lies.

Used well, ligatures edify typography, creating a sense of flow and sophistication. Misused, they can be awkward & unsightly. Be obsessive.

Genius in type-setting is found in subtle details. The trick is to care obsessively so that the reader doesn’t have to.

Type must yield back to the underlying purpose of typography: to communicate information in written form with clarity and successful intent.

Typography gives language a body with which to move and breathe; a way to convey specific meaning.

Why do you believe typography is important? #typographymatters

Seth Godin on the web and typography: sethgodin.typepad.com/seths_blog/201…

Why you should care about typography: fastcodesign.com/1664719/infogr…

How to avoid apostrophe atrocities: http://j.mp/b9XozJ (via @ucllc)

“Space in typography is like time in music” —Robert Bringhurst

Typography, as with so many things, always comes back to context.