One of my favorite Abandoned Cart flows:
1. +45min: Your order is ready to ship
2. +4h: Why we can offer a XX-day money-back guarantee
3. +1 Day: We granted you $5.34 in store credit
4. +1 Day: We increased your store credit to $8.54
5. +1 Day: Last chance: your store credit expires today
Increased AOV by more than 25$ compared to last year and about 15$ since Jan.
Mainly achieved by adding upsells on pdp, cart, checkout. Always split test with control to make sure CVR doesn’t get f**ked.
Upsell should be 20-30% of current aov with borderline illegal margins.
Easy one click add to cart. No brainer.
Surfed the side store from 10k to 100k day in 72h. All in a market with less than 10Million people.
CRO + Creatives + Offer + Media Buying. The rest are excuses.
Ask me anything.
Supplement Meta is BRUTAL right now.
You're bidding against brands that can afford a $200 CPA. Most accounts can't survive that.
Here's the 5-page playbook we built after $17M in managed supplement Meta spend:
- The offer + LTV math that makes a $200 CPA profitable (COGS, sub opt-in, 90-day LTV)
- The 4 positioning moves that crack red-ocean supplement categories (niche down, new avatar, new mechanism, identity-first)
- The 6 ad formats carrying supplement accounts in 2026 (podcast, pharmacist, street interview + 3 more)
Want it? Like + Comment "SUPPLEMENT"
(Must be following)
I just built a Claude Code skill that ships 50 static ad concepts to my desktop every morning 🤯
Feed it your reviews, your winning ads, and your top comments → it studies what's working → generates 50 fresh static ad concepts in your brand voice while you sleep.
All inside Claude Code.
Perfect for DTC brands and agencies who are still briefing designers, waiting 3 days for 4 mediocre options, and burning hours in Canva trying to keep up with creative volume.
If you're running Meta Ads in 2026, you already know the math — the brands that win aren't the ones with the best single ad, they're the ones testing 20-50 new concepts per week. Most teams ship 5 if they're lucky.
This skill solves it:
→ Drop in your customer reviews, top comments, and winning ad screenshots
→ The skill studies what hooks, angles, and pain points are actually converting
→ Pulls from a library of 15 proven DR templates (us vs them, stat callouts, review cards, testimonial stacks, headline ads)
→ Writes 50 new concepts in your brand voice every morning on a schedule
→ Fires the prompts to Nano Banana 2 for finished images
→ Drops everything into a dated folder on your desktop, ready to upload to your CBO
No briefing designers.
No 3-day turnarounds.
No starting from scratch every Monday.
What you get:
- 50 fresh static ad concepts every single morning
- Concepts grounded in your real customer language and winning ads
- 15 proven DR templates baked in, customized to your brand
- Scheduled to run while you sleep — wake up, pick winners, upload
- One skill file you install once and use forever
Built 100% in Claude Code.
I put together a full playbook with the skill file, the 15 templates, and the exact setup to get this running on a schedule.
Want it for free?
> Like this post
> Comment "STATICS"
And I'll send it over (must be following so I can DM)
There are only a very select few things that move the needle in ecommerce and you are likely spending most of your time doing stuff that in the grand scheme of things does not matter
Things that matter and will put more money in your bank account:
New products
Creative
Landing Pages / CRO
Retention
If you are spending any of your time outside of these areas, seriously audit your life
Perfecting SOP's, creating fancy spreadsheets, vibe coding apps with AI etc do not move the needle
Of course once you are at scale things like contingency planning, asset protection and general securityu activities become more important
But get money first and then worry about everything else
There is no point "optimising" when the cost of doing so is greater than the sum of your worth
$128k in sales came from an ad that looks like a cartoon, not skincare marketing
no models
no glossy routines
no clinical before after shots
just an animated pimple screaming while bacteria celebrate underneath
it explains the problem in two seconds without saying a word
people stop because it’s different
they understand because it’s visual
they buy because the solution is obvious
this is why animated ai creatives are quietly beating traditional beauty ads
rt + comment "pimple" and i’ll send the breakdown
(follow for dm)
$45k–$120k/month pages are quietly being built with ai animated objects like these
they feel like random shorts you’d send a friend
but they’re structured education funnels under the surface
a sad rice ball inside a fridge
a green character explaining digestion
a drink walking through your kidneys
each video teaches one simple idea
one habit
one mistake people didn’t know they were making
ai writes the micro-story
cloudbot generates the characters and environments
the system posts daily without burnout
no face
no influencer
no personal brand risk
just everyday objects turning health lessons into scroll-stopping scenes
attention comes first
trust builds naturally
offers slide in later
this format is about to replace a massive part of faceless health content
rt + comment “animate” and i’ll dm the setup
(follow for dm)
@adv_ceo Do you have any methods or SOPs for how you evaluate an advertorial and what are considered good benchmark values? For example, metrics like bounce rate, scroll depth, time on page, etc.
Last weeks I tried to see if I still got it as a Media Buyer
Took a dead offer we couldn't even spend 2k/day profitable on
Should be at 50k/day spend next weekend now that stock is fixed
Some interesting facts:
- 0 video ads
- 0 "creative strategy"
- no team, just me and one other guy
- 25-35% front end profitable depending on the day
What was done:
- Tested around 30-40 advertorials
- Tested 5 different price points
- Improved AOV significantly
- Lots of manual media buying tactics that everyone says are dead
- Went way harder on research and copy than most people are willing to
Here's the thing most people get wrong about Media Buying
Being a Media Buyer in our company doesn't mean you upload ads and scale budgets
This year we switched the whole team setup
We run more like small affiliate teams now
Media Buyer is the top guy responsible for everything:
Angles
Landers
Funnel improvement
Offer testing
Leading his own creative team
Testing and scaling ads
Analyzing metrics all day to find improvements
Team is leaner that way More agile Way quicker to react
The hard part is finding these Media Buyer/Affiliate type of guys
Most "media buyers" out there just want to push buttons and watch dashboards
Complete process for $100k → $1M/month in eCom (Offer, DR Funnel, CRO)
Everything explained in detail on 56 pages (including case studies):
docs.google.com/document/d/1Xu…
You'll find our complete SOPs for:
- Offers for cold audiences
- Direct Response Funnels
- Advertorials
- Product pages
- Conversion optimization
- and much more...
And here's the accompanying 60-minute video:
youtube.com/watch?v=0dI7to…
I recently shared this with my community on Instagram and got 250 messages within 24 hours...
The feedback was clear and therefore I decided to make this publicly accessible now.
And I would say myself that it's one of the most important and actionable videos I've ever recorded.
P.S. Appreciate every share and every comment/reaction, because the post will probably get little reach from Twitter/X due to the direct links ;)