Jerimiah Lancaster

I need a killer b2b marketing agency. Experience generating top of funnel for high ticket consulting (150k+)

Most events suck. Too many speakers, too much small talk, not enough time to actually connect with anyone. My bet is that you learn more about someone in three hours on a river than three days at a conference. So this year, I'm hosting six events built around that idea. Get interesting people in PE, VC, and GTM together to do cool things. Fly fishing. Golf. Hiking. Skiing. No conference rooms, no agendas. The first one is a month out. In February, I'm taking a small group to Northern Georgia to fly fish for trout on the Soque River. Three days. A cabin a few miles from the water. An up and coming river guide who knows every run and ties a mean fly. Every night a private chef cooks dinner. We hang out, smoke cigars, drink whiskey, and swap stories about what we caught (or didn't). You don't need experience. You just need to want to have fun and learn. If this sounds like your kind of thing, let's talk.

@TheNathanRuff Do you do all the sales calls?

I find myself having to explain to leads everyday that no matter how much they pay us and how important they are, I will never be their point of contact or have a good understanding of their projects. Account Manager Project Manager Head of Project Management Head of Operations TALK TO THEM

Real enterprise deals happen over text or dinner

@TheNathanRuff Hell of a set up

The official 2026 setup.

The biggest mistake founders make when hiring their sales team: hiring for industry experience. Hiring for attributes like coach ability beats hiring for industry or experience every day.

Matt is directionally correct. If you want to build a mass-market consumer product, you need a massive TAM. Not every big business is built by going broad. Some of the strongest business models come from high-concentration TAMs where you can penetrate deeply, own the category, and deliver more value per customer. A small TAM is only a liability if you are selling a low-priced, low-retention product. If you’re selling a mission-critical system into a tight vertical, a concentrated TAM is an advantage. Vertical SaaS (construction, healthcare), industrial services, and other operational systems prove this. These markets reward depth, not breadth. When the TAM is smaller, the economics and GTM fundamentally change: -You can't run a high-velocity motion because the account universe is finite and contact fatigue is real. -You can build a higher ACV product because the problem is sharper and more painful. -You can dominate market share because the buyer group is concentrated and the switching costs are high. You can reach meaningful revenue milestones without needing 25 million potential users.

@austin_rief Spending $100m/wk has to be a record. Especially to lose.

Kamala Harris spent $1.5b in 15 weeks on her presidential campaign. She technically overspend by $20m and has been raising money in 2025 to pay off the debt. Insane numbers.

This is why you never reference previous contact attempts if they were unsuccessful

The best managers don’t evaluate their people. They develop them. Coaching cultures always outperform because feedback is continuous, growth is visible, and alignment is constant. Quarterly reviews? Dead. Weekly Coaching? Necessary to win.

Retention starts with development. If people see a path to grow, they stay.

The biggest mistake that most companies make when hiring sales professionals? They hire for the resume. Ex: I want to hire someone who worked at XYZ. Instead you need to hire for character. The top 3 qualities that determine if they will be successful are: -Growth mindset -Work ethic -Coachability

Mr. beast says he plans to make 100 sales reps log every single activity in Salesforce for a year - last one standing wins $1 million

The best sales people in the world have one quality in common: Persistence

@AllyTaft Have your guest check their phones before the ceremony starts. Give them back during cocktail hour or the start of the reception. Guest get a few hours uninterrupted to enjoy the scenery, music, and company while you get out wish of limited phones. Win win.

What's the best way to convince my guests that they should not use their phones to take pictures during my wedding? I'm paying a lot of money for professional photography and videography. I don't need subpar iPhone photos. And I really don't want to see a bunch of people holding their phones up throughout the night.

Urgency and momentum help you win deals. Here is the timeline for a active deal in my pipeline: March 5 - Inbound - LI message from Champion March 7 - First call - Intro/Discovery with Champion March 7 - Follow up questions via email March 9 - Proposal Sent March 11 - Second call - Proposal review with Head of Growth + Champion Today - Third call - Proposal review with VP of Global Sales - Secured the verbal Contract out awaiting legal and signature!

@fortworthchris @pinpulleddrmf I’ve always wanted to know this too. Bad ass flag!

A salesperson shouldn’t be one of your first 10 hires. You, as the founder, need to be the first salesperson.

@SMBjourney 2x a week I do a 5am workout. Everything else is done during daylight. As long as it’s schedule, you’ll do it. Otherwise, the day gets away from you.

Do you guys really wake up at 4AM??

@kyleplacy I still prefer email. Easier to organize and triage than slack.

Slack has ruined the utility of email. Agree or disagree?