Kyle Lacy

Dear @WTHRcom - might want to look into this… it has been an absolute train wreck. Cc @IndyMayorJoe

An obvious truth that most people forget: Partial effort, leads to partial results. If you want the outcomes that you see in people who have done big things - it will take *all* of your efforts. From Kobe Bryant to Steve Jobs.. Intense & focused effort is required.

@dennishegstad It was a game changer for me

I am finally going to do a full blood panel tomorrow at Function Health. A bit nervous and excited to give 12 vials of blood and then anxiously wait for my results over the coming days-to-weeks Let the games begin… 🤠🤘

Loving this Henry Archer Verden

This is amazing. I mean, truly inspiring. youtube.com/watch?v=TURkB9…

Grand Seiko just released the brand new Spring Drive Ultra Fine Accuracy (UFA) 9RB2 movement that is accurate to a remarkable +-20 seconds/year in two new models: the SLGB001 and SLGB003. Read about this release now at the link below! teddybaldassarre.com/en-ch/blogs/wa… #GrandSeiko

@Evan_Hock Two streets over :)

@kyleplacy where you headed?

Mortgage shopping soon. Any tips?

Positive aspect of living in Indianapolis. Sports.

I'm sorry. What?

@kamilrextin @BenyaminHolley Haven't always had it and I do advocate for it. It worked well at Lessonly but works better under sales at Jellyfish. Depends on the biz.

@BenyaminHolley @kyleplacy you’ve always advocated or had XDR under marketing right?

Serious Question: Where The 𝘍𝘜𝘊𝘒 Did We Get the Idea That SDRs Are a Demand Gen Function? I see this debate coming up AGAIN AND AGAIN about who should own the SDR team - marketing or sales? First off, I'm just gonna say it: I would NEVER want work for a marketing leader as a salesperson. I'm not an SDR anymore so I guess I don't have to worry about this. But it's just NOT the same. Imagine being mentored by someone from marketing on how to sell. Does that sound appealing to you if your ultimate goal is to close deals and transition into sales leadership? Revops? Etc? I love how people treat SDR teams like they're cattle, deciding whose brand to burn into them with a hot piece of metal at the end of the night. Marketing wants more authority because they feel like they don't have enough (sales always has more). Sales doesn't want to lose control of their hiring pipeline and relationships. But from the SDR's perspective? When leaders talk about this stuff, they're NEVER like, "If I were an SDR, I would want X, Y, and Z." SDRs - pay attention to how leaders talk about this! That's exactly how they'll think about you when you work there. Here's the truth: 𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗱𝗲𝗺𝗮𝗻𝗱, 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗡𝗢𝗧 𝗵𝗮𝘃𝗲 𝗦𝗗𝗥𝘀. 𝗙𝗨𝗟𝗟 𝗦𝗧𝗢𝗣. Are you expecting some 23-year-old kid who's never even: • Sold a car • Collected a signature • Flipped Nikes on eBay ...to somehow generate demand for your product that doesn't have product-market fit, is overpriced and underfeatured? Is this what we're doing? Because when I see these debates between senior leaders on LinkedIn, it totally makes sense why NOBODY is making any money off their fucking SDR teams. Let's compare how the SDR function was ACTUALLY described in 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘢𝘣𝘭𝘦 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 to what most companies are doing. Aaron Ross talked about SDRs as specialists working with KNOWN ICP companies, following a tight outreach process to QUALIFIED leads. The model assumed you already had: • Clear product-market fit • Defined ICP with proven success cases • Marketing materials that explained your value prop • Sales enablement that supported the entire process But what do most companies actually have? No marketing support. Barely any training. Vague understanding of ICP. Zero proof of product-market fit. And then executives scratch their heads when these SDRs can't magically create pipeline. Cold calling is NOT a demand gen function. It's a qualification function. It's a conversion function. But it's not going to create demand where none exists. I'm watching SDRs get absolutely crushed trying to hit impossible goals while selling products nobody wants to companies that aren't a good fit. And meanwhile, executives are having philosophical debates about which department gets to "own" this team they're setting up for failure. Fix the foundation of your business first, then worry about where your SDR team sits on the org chart.

Good morning!

@brianshoberg DR

@kyleplacy Where??

Reset.

@jamesonhaslam Where can I get a hat??

we suck at a lot of things, but have somehow done $4M in organic revenue since Feb ‘22 (zero paid customer acquisition) If I was smarter, I’d figure out paid channels, but had zero startup capital and like pain, so here are some of the “hustle marketing” things we’ve done 👇🏻

@drgurner Love this

Early Spring on the farm: - Chickens are laying a *lot* (10 eggs/day, 10 chickens) - Spring Cleaning of the barns, etc. - The sheep is getting very tired of her wool coat (but still too cool to shear her) - Seasonal birds are *back* - Geese, house finches, etc.. everything is building a nest. - Spreading seed in pastures - Amanda appreciating the warm weather!

Hey @X.. give me more @lyrah, @cameronsimony, and @soren_iverson .... less politics and bickering. Thanks.

@cameronsimony @figma Love the song!

@cameronsimony @figma @iverson Well done!

@kyleplacy @figma the team at @iverson crushed it!!

Now, this is quality video work. Nice job @figma .

New artist discovery >>> @lyrah >>> and she was a product designer at Facebook! Love it.