Roman Pikalenko 🦩

On March 7th, I quit my job and went full-time ghostwriting. In that short period of time, I’ve seen: [🧵]

5 reasons webinars fail Seed–Series A climate teams: 1 - Too slow for 12-month runways 2 - Needs lists you don't have 3 - Big-company optics scare innovators 4 - Hard to AB-test topics fast 5 - No social proof baked in Swap decks for direct proof.

I just hopped aboard Ship 30 for 30 from @dickiebush and @Nicolascole77! Can't wait to learn the fundamentals of digital writing & start publishing every day alongside hundreds of others in the community. Check it out!👇🏼🚢 ship30for30.com

Jumped on Twitter/X for the first time in months. What the hell is Grok?

I just joined Category Newsletter Creator by @dickiebush and @Nicolascole77. If you're looking to start (or grow) your newsletter in 2025, check it out. It has everything you need to build a 6-figure Category Newsletter: categorynewslettercreator.com

This means, you gotta: → use the language that speaks to their problems → offer free value BEFORE making a big ask But hey, I’m just a random guy on the internet. Why would you listen to my advice, right?

Spoiler alert → nobody cares AND you’re missing out on 95% of potential buyers. Nobody wants to sign up for YOUR updates. Nobody wants to try YOUR product. (even if you’re an inspiring climate brand trying to change the world) What they want is a solution to your problem.

Your reader is selfish. Yet most companies love talking about themselves: “We’re innovative” “We’re cutting edge” “We’re the best”. And the way they collect contacts is even worse. “Sign up to our updates.” “Reach out to talk to us.” “Apply for funding”

I was offered a free flight ticket to Israel today. The guy pitched to me first. His pitch sucked. I said I don't work with companies in Israel (where he's based). We engaged in a debate. He offered the ticket. Saying 'come look how it really is!'

If you're from Israel and you think there's no genocide happening in Gaza, please: - Block me - Unfollow me - Tell your friends to do the same Cuz I'm not gonna support your delusions. So we might as well avoid each other altogether.

@jasonvana Let's freakin goooo

Want access? Like, retweet & reply “BRAND” and I’ll send it for FREE!!! twitter.com/jasonvana/stat…

Uncovering your unique value is hard as sh*t. My new email course will make it easier ↓ — Get clarity on your unique value — Stop chasing clients — And start closing high-ticket deals Want access? Like, retweet & reply “BRAND” and I’ll send it for FREE!!! ✌🏼

@MCovBrown This is great. Do you do these breakdowns weekly or monthly?

Here’s what I did this week at Tribe Digital: 1/ Onboarded and launched a new client on X This client is unlike any others I’ve worked with: • New industry • Different business model • Different style of content (a bit unhinged lol) What a blast. Best use case I’ve found for AI so far is getting up to speed in new industries. 2/ Onboarded a client for an educational email course I don’t often sell email courses upfront. It’s usually an upsell to build out a client’s marketing ecosystem. 3/ Built out internal doc on how to fulfill for email courses I’m moving up the “ladder of leverage”. I’m documenting and training my team on everything I do. This is the first email course I’ll be leveraging my team to help me with and I’m excited to see how it goes and improve the training. 4/ Rolled out a new feature for my service I spoke with clients last week about doing some outbound LinkedIn commenting. Without fail, they were all interested. I pushed it out this week at no cost to the clients. 5/ Took 6 sales calls Clearly the “lead-getting” activities are working. • Posting content • Doing outreach • Forming partnerships • Asking for referrals Been averaging 3-5 sales calls per week and have to manage capacity carefully (build a waitlist, etc). 6/ Improved internal writer training Added to our internal library of content training. 7/ Building landing page and thank-you page on Webflow for lead magnet My website is nearly done. Just need a VSL. Used @72HourSites for the site. Will launch in a few weeks. I want my lead magnet landing pages to live on my site to keep it uniform. So I'm learning how to build them on Webflow :) (FYI still following the Rule of One - no headers, footers, or links other than the email opt-in) 8/ Most importantly, I did the boring fundamentals • Posted content. • Did some outreach. • Got in sync with team. • Did free work & consulting. • Delivered all content on time. • My writers crushed it & I did QA. • Prepped for all client & sales calls. • Managed expectations & sent monthly reports. — Great week here at Tribe. Have any questions for me? What did you get done this week?

I’d rather slowly grow my wealth and retain my integrity. Then become famous because of some hack and ruin my reputation. It’s called priorities.

@MegaMindsetZac Agree. We’re only at the beginning of the ghost boom.

@RomanPikalenko Ghostwriting is the single greatest online opportunity since coaching. I believe it is going to grow massively over the coming months.

On March 7th, I quit my job and went full-time ghostwriting. In that short period of time, I’ve seen: [🧵]

@jasonvana congrats dude!

@jasonvana I had the 2nd easiest deal close 3 weeks ago although it was $5k not $60k

Woke up this morning to a signed $60k brand strategy contract. Easiest sale I've ever made. More like these, please.

And the way to do it is through the right stories. I call it The Story Selling Method™ — a mix of stories that engage and stories that convert. It’s the ultimate way to stand out among the AI-generated crap in 2024. — Have you watched Dune 2 yet?

Step 3: Become the “Messiah”. Paul, the main character, is speculated to be one, and later forced into that role. Just like the Bene Gesserit wanted the Fremen to see Paul as their Messiah, you want your ideal audience to see you as their go-to solution to their problems.

In March, I studied a fake religion to tell better stories. I watched the Dune movie and got pretty sold into the whole ‘space messiah’ thing. As I was watching Paul drink worm juice 💦 I had a weird realization. 🧵