Abhik Sanyal 已转推

What a fantastic initiative by my friend @KalpenParekh at @dspmf
“I want to tell you about something we did last year that we haven't spoken about much.
At every Kumbh in the past, on average 25,000 people get seperated from their families. Most often, they are children. It must be heart-wrenching, to be at the most sacred gathering of your life, reach for your child's hand, and find nothing there.
At the Purna Maha Kumbh in January 2025, we got an opportunity to do something about this. In collaboration with Dentsu Creative & Falco Robotics, we built Garuda Rakshak — Garud-shaped drones that could locate a missing child even where no mobile network could reach, and guide rescuers to them. It wasn’t a campaign. There was nothing to sell. We just felt it was something we wanted to do.
When the first child was found and reunited with their family, everyone involved felt something shift inside them. That's the only way I can describe it.
Then the recognitions came. Garudrakshak won a Cannes Lion and multiple Kyoorious elephants – some of the most prestigious awards in the world for the creation of effective impact. Garud Rakshak was not envisioned for an award. We had done it because countless families had been through something no family should go through, and DSP’s mission is to improve lives.
Last week Garud Rakshak added 6 of Asia Pacific’s highest advertising honours to our other wins. Including the award we are most proud of – The Lotus Root which recognizes work that preserves and celebrates the rich heritage and value of each local culture.
The awards are not the story. The story is a child finding their way back home. That's what we want you to carry.
I often say that we are a fund home, and not a fund house, because of the trust placed in us by investors like you. This trust is what makes it possible for us to be this kind of fund home.
With gratitude,
Kalpen Parekh
CEO, DSP Mutual Fund”
youtube.com/watch?v=CzH04V…

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