Code and Theory

The AI company that embraces its artificiality will build something people can relate to, the way great films and great books make you feel accompanied, even when you’re alone. The intelligence follows... the artificial leads. thedrum.com/industry-insig…

Your marketing stack has 100+ tools but still can't remember what happened last quarter. That's not a capability problem. That's a continuity problem. Introducing The Machine, the AI operating system that carries context to make your system smarter. Code and Theory's Arjun Kalyanpur dives deeper: codeandtheory.com/single-page/in…

Too many organizations are still confusing implementation with innovation. Code and Theory CEO Michael Treff shares why the era of pilots and tests are over in Inc. Magazine. 👉 Check it out: inc.com/mike-hofman/is…

Great ideas happen in motion. This April at @Adobe Summit, Code and Theory is debuting THE OPEN INVITATIONAL: Summit's first-ever table tennis experience, built around one belief: the brands that stay in exchange, stay ahead. Powered by @stagwell's Machine and the Creative Intelligence System. Come see it in action. Meet us at Summit → codeandtheory.com/says-a-lot/eve… 📍Las Vegas | April 20–22

📍 Tomorrow at Code and Theory HQ: ON_Claw & Order Inspired by the rise of OpenClaw and what it represents, our partners at @ON_Discourse are hosting an old-school tech meetup tomorrow at our HQ to bring together builders, operators and AI fanatics, for live demos and candid discussion about a simple but profound shift: the browser is no longer the primary interface, the agent is. Doors open at 5 PM EST. Come ready for networking, demos and a powerful program. RSVP now: luma.com/1sxpmiw2

More than 50 Fortune 500 companies now trust Code and Theory to lead transformation that actually sticks. Beyond proud to see that we are recognized at No. 5 on @adage A-List. 🏆 This one's for the team that makes it real every day. codeandtheory.com/says-a-lot/new…

So proud of this team’s relentless creativity. So proud of our clients who trust us to build the future. More to come! @codeandtheory Thank you @adage

When a piece of ‘macro fan fiction’ can tank stocks, you know narrative power has shifted. Here’s why that matters for creatives right now, according to Code and Theory's Nick Francis: musebyclios.com/musings/a-blog… @MusebyClio

Before 1984, computers were prompt boxes. Blank screens. New languages to learn. Then came GUIs. The internet. Layers of infrastructure. And now? We’re back to the prompt. Code and Theory's Dan Gardner joins Toby Daniels and Matthew Chmiel on @ON_Discourse to unpack how the web and AI agents are changing business. 🎧 Watch now: youtube.com/watch?v=lhcGSD…

The devices in our pockets are deeply personal. The messages we receive on them? Often anything but. Chief Creative Officer @CraigElimeliah joins @robonn on @Codefinery's The Immortal Life of Agencies to explore why brands and agencies need to start thinking like architects — designing unified systems, crafting truly personalized experiences and knowing when (and when not) to use AI as an accelerator. 🎧Listen here: codefinery.com/podcast_episod… #TILOA #Underdifferentiated #MarketOfOne

📍LIVE from @MarketingBrew's Art & Science of AI in Marketing: “The new metric of success is the creativity people bring to solving problems,” says CTO Dave DiCamillo. Thanks, @MorningBrew and Kelsey Sutton, for having us.

If the virality of the Olympics and accompanying meme culture proves anything, it's that consumers are starved for real, uncontrolled experiences. Chief Creative Officer Craig Elimeliah shares why brands fail to tap into this, noting that "authenticity cannot be scheduled." 👉Read his full POV in @adage: adage.com/opinion/aa-oly…

Marketers are racing to plug AI into their workflows, but focusing on efficiency alone won't save their brand. On February 25, Code and Theory's Dan Gardner kicks off @MarketingBrew The Art & Science of AI in Marketing to discuss how AI can finally deliver the human internet consumers have been craving for decades. 👉 Meet us there: marketingbrew.com/events/the-art…

Agentic AI is evolving technology's role from summarizing to orchestration, transforming how agencies should service their clients. Code and Theory's Michael Treff and @stagwell's Jay Leveton join @4As Decisions 2026 on Wednesday to rip up the old agency playbook and share how to deliver true enterprise value. 👉Join the event: aaaa.org/events-educati…

The Super Bowl has always been a snapshot of American consumption. This year, it’s an inflection point between consumption’s past and its future, writes @CraigElimeliah. For the first time, the big game will feature legacy brands built on indulgence sharing airtime with GLP‑1 companies designed to suppress the very appetites they rely on. The math isn't mathing. He shares why brands and agencies need to address the Appetite Paradox now to stay relevant: adweek.com/brand-marketin… @Adweek

The brands actually winning the Super Bowl are playing an entirely different game. Big spots still matter, but what's different is the architecture around them: teasers, premieres, social activations and earned coverage. Chief Creative Officer @CraigElimeliah lays out how the Super Bowl became a content system and what advertisers need to do next for @adage adage.com/opinion/aa-cra…

Experimenting with new AI tools is our forté. When Higgsfield hit the content creation scene, we had to give it a go. Code and Theory's Alex Foster and David Dorsey joined the convo with @Adweek to share how it's helped us turn ideas into prototypes fast. adweek.com/media/higgsfie…

Last week at @CES, we launched The Machine — an AI‑powered marketing operating system that unifies workflows end‑to‑end without ripping out existing tech stacks. Read the full story on @TheDrum ➡️ thedrum.com/news/stagwell-… @codeandtheory

While others asked what problems tech can solve, Code and Theory has asked what problems people need solved, bringing creativity and technology together to create real solutions. We’re headed to the World Economic Forum on January 19, 2026 and will have Code and Theory's Dan Gardner, Brent Buntin and Michael Treff on the ground to connect. Book a meeting with us (codeandtheory.com/says-a-lot/eve…) and let us know if you'll be there below. 👇

Tuesday at CES, @stagwell is bringing all the heat of Sport Beach to Las Vegas for Tech Summit. Code and Theory will be there for these panels you won't want to miss. ▪️ 2 PM PT: Code and Theory CEO Michael Treff takes the stage with industry experts and NYT Best Selling Author, Emmy Award Winner and Host Emmanuel Acho for "The 360° Fan Experience." ▪️3:30 PM PT: Co-Founder Dan Gardner takes the stage for a discussion about performance, operations and tech with pro soccer star Jozy Altidore during "The Modern Team."